BEYOND Dental & Health Opens 9th Regional Office in China

HOUSTON, Jan. 18, 2011 /PRNewswire/ -- BEYOND Dental & Health (www.beyonddent.com), global leader in the design and manufacture of professional teeth whitening systems and aesthetic dentistry products, today announced it has opened a new regional office in Tianjin -- the first part of a multi-phase plan to further expand its distribution base in China.

(Logo:  http://photos.prnewswire.com/prnh/20110118/DA31639LOGO)

Joshua Granson, Vice President of BEYOND Dental & Health, commented, "As part of our expansion, we're excited to open our latest office in Tianjin.  In the first two quarters of 2011 we're scheduled to open local offices in Nanjing, Hangzhou, Wenzhou, Xiamen, and Chongqing to reach new customers in those regions as well.  We'll be in closer contact with the practices that already use our products, and able to offer local seminars and support to those interested in expanding their practices to include cosmetics."

BEYOND maintains headquarter offices in Houston (serving N. America), Berlin (serving Europe), and Beijing (serving Asia & the Middle East), and has authorized resellers in more than 90 countries.  BEYOND has been investing heavily to increase its worldwide presence, not least of all in Mainland China where the middle class and upper middle class share a growing appetite for cosmetic dentistry.  The Tianjin office joins BEYOND's existing eight offices (Beijing, Shanghai, Shenzhen, Shenyang, Qingdao, Wuhan, Guangzhou, and Dalian) which provide sales and technical support to public dental hospitals and private practices.  

"China is our most important market right now.  Dentists in China are just beginning to see the demand for whitening, and most still don't understand how to approach bleaching as a treatment option.  They face more difficult cases – more tetracycline and fluorosis, for example – than we see in western markets, so we spend a lot of time educating dentists on what our products can do, and following up with them as they get started.  We have almost 300 staff in China now, and we'll add about 100 more sales and technical support staff this year to support the expansion," added Joshua Granson.

About BEYOND® Dental & Health

Since founding in 2003, BEYOND® Dental & Health has grown to become a recognized leader in the global aesthetic dental community with more than 30,000 chair-side whitening systems in use in more than 90 countries.  Dentists and hygienists worldwide are giving beautiful, white smiles to their patients while building profits for their practices.  For more information on BEYOND® Dental & Health and BEYOND® brand products for cosmetic dentistry professionals, please call BEYOND® at +1 866-695-6452, email [email protected], or visit www.beyonddent.com.

SOURCE BEYOND Dental & Health