Beyond the Rack Launches BTR Home

MONTREAL, Oct. 7, 2011 /PRNewswire/ -- Beyond the Rack today announced that it has launched a new destination on its Website – called BTR Home – devoted solely to homegoods. Members can expect up to six new events each day from a selection of top-of-the-line bed & bath, furniture, decor, kitchenware, art and much more, all up to 80% off.  The BTR Home assortment will include a wide array of popular brands including U.S. Polo linens, Kosta Boda Crystal, KitchenAid and Cuisinart appliances, Denby dinnerware, and many more.

(Logo:  http://photos.prnewswire.com/prnh/20111007/NY81084LOGO)

To inaugurate the site, BTR Home has invited top decor professionals to select their favorite items for the month of October, while sharing their best decorating tips and style recommendations to suit every lifestyle.  Some of the best known decorators include: Dina Manzo from HGTV and Real Housewives of New York, interior decorator Brad Boles, and Canadian Home Trends Magazine Editor-in-Chief, Marc Atiyolil.

"Our members have always responded exceptionally well to our home sales events, so it was a natural progression for us to expand further into this exciting market," says Beyond the Rack CEO, Yona Shtern. "Listening to our members' feedback has always been integral to our success and we are very excited about providing them with BTR Home that brings them the same type of savings, service, and assortment they have already come to expect from Beyond the Rack."

About Beyond the Rack

Beyond the Rack, North America's premier online shopping club, offers its members the most sought-after designer brand apparel, accessories, beauty, and home decor products at up to 80% off retail. Ranked by Internet Retailer's Top 500 Guide as North America's fastest-growing e-tailer in 2011, Beyond the Rack sells its products in the context of two-day, first-come, first-served, limited-quantity events. Members can expect up to 15 new events each day, starting at 11AM ET. The privately held company has offices in Montreal and New York, with a staff of 250 full-time employees. Beyond the Rack proudly serves over 5 million members across North America.

About BTR Home

BTR Home, North America's premier destination for homegoods savings, offers its members top-of-the-line bed & bath, furniture, decor, kitchenware, art and much more, all up to 80% off. Members can expect up to six new events each day starting at 11AM ET, from an assortment of popular brands including U.S. Polo linens, Kosta Boda Crystal, KitchenAid and Cuisinart appliances, Denby dinnerware and many more.

Press contact
Beyond the Rack
Lori Krebs
514-359-3580
[email protected]

SOURCE Beyond the Rack