Bezeq Partners With Bianor To Offer Consumers An Easy Way To Enjoy Personal And Online Media Within The Connected Home

UNIONDALE, N.Y., July 30, 2012 /PRNewswire/ -- Bianor, a leader in mobile software solutions and Bezeq, Israel's largest telecom, recently partnered to develop Bezeq DLNA Media Share – a managed service powered by iMediaShare place-shifting technology, enabling customers to easily access, view and share personal and online video content anywhere, anytime, to their screen of choice within the connected home. The service launched in March 2012 as part of an initiative to increase the number of high-speed internet subscription upgrades and boost customer retention. In just four short months, Bezeq has in only 3 months exceeded 40% of annual target upgrades, and that percentage continues to grow.

Integrating personal and online media into the connected home has traditionally been a cumbersome process for subscribers – requiring a hodge-podge of hardware, complex configuration, complicated wire hookups, and more. Now, with Bianor's breakthrough iMediaShare technology, Bezeq is able to provide easy and instant access to and sharing of media files - however and wherever they would like in the connected home environment.

"We are thrilled with the momentum we have been able to achieve so soon after the launch of this service," commented Mr.Yossi Zigmon the head of products & services department  at  Bezeq. "This simply underscores our customer-centric approach – one that utilizes the smartphones and tablets that subscribers already use and love as a way to access and share their favorite media in a completely different way." Mr.Yossi Zigmon the head of products & services department  at  Bezeq continues, "Through iMediaShare, we've been able to deliver exactly what our subscribers have been asking for – a far more versatile, convenient and personal way to view and share videos, music, and pictures." Earlier this year Bianor launched a similar service for an operator from the Telecom Austria group.

How iMediaShare Works: iMediaShare allows users to view and share their favorite photos, videos, music and more directly from their mobile device to their TV or connected screen of choice - no cables, no configuration, no complicated set-up required.

Kostadin Jordanov, CEO of Bianor comments, "This new approach to personal and online media and home connectivity underscores Bezeq's commitment to innovation. The company clearly has keen insight into what its customers are looking for, so we're thrilled to be able to deliver this convenience, while enabling Bezeq's customers to enjoy expanded access to more media viewing options than ever before."   

For more information on Bianor and iMediaShare, visit www.bianor.com and www.imediashare.tv.

About iMediaShare by Bianor 
With over 2,5 million downloads and growing, iMediaShare (www.imediashare.tv) offers entertainment the easy way, allowing viewers to choose what to watch and when to watch it. With thousands of on-demand options ranging from breaking news to popular shows – available instantly to viewers on any connected TV –  iMediaShare is a unique addition to the modern connected home. The ability to stream media from multiple online sources as well as aggregate media from across the home network allows iMediaShare to transform the mobile handset into a new generation portable set-top box.

SOURCE Bianor