NEW YORK, June 8, 2011 /PRNewswire/ -- BFF Entertainment and the American Freedom Foundation (AFF) celebrates National Best Friends Day with the 'ultimate friendship bracelet' connecting today's military with America. This unique charitable program, launched a year ago today, has since sold more than 10,000 bracelets in support of our troops.
The BFF Bracelet Program is a one-of-a-kind friendship bracelet that allows supporters the opportunity to feel connected to the military. Each camouflage colored bracelet set which includes the signature BFF charm, is purchased and then registered with a specific engraved number and sent to the armed forces connecting you with your new "BFF" overseas. The bracelet set costs $10 with 25% of the proceeds benefiting American Freedom Foundation.
"Through the BFF Bracelet Program, our hope is to promote appreciation of the importance of friendship, service and community while raising awareness for the American Freedom Foundation," said Meryl Poster, co-founder of BFF Entertainment. "National Best Friends Day is synonymous with the mission of this initiative."
Using social media and celebrity influence, the 'ultimate friendship bracelet' has garnered attention from celebrities such as America Ferrera, Christie Brinkley, Demi Lovato, Giuliana Rancic, Jason Derulo, Kendall & Kylie Jenner, Jessica Szohr and Jordin Sparks among others.
About BFF Entertainment INC:
BFF Entertainment is owned by acclaimed film executive Meryl Poster, (Academy Award winning producer of Chicago, Shakespeare in Love and Cider House Rules,) former Co-President of Miramax films, in partnership with television producer David Rubin. With their unique talents they bring the world of entertainment and branding together to create properties like BFF for the multi-platformed world of media and commerce. BFF is a universal moniker that began as a text-message abbreviation, appealing to a "Millennial Generation's" need for self-expression; it speaks to a group poised to capture authentic values and relationships. The BFF (Best Friends Forever) brand recognizes the positive values that are the foundation for unique friendships lasting a lifetime. BFF Entertainment owns the trademark "BFF," and with it, is prepared to make the most of the notion of friendship as it utilizes the power of media, promotion and merchandising to convey a unique and poignant message.
American Freedom Foundation:
American Freedom Foundation (AFF) is a non-profit public benefit corporation whose sole mission is to raise awareness for the service and sacrifice of our veterans and men and women of America's armed forces. Throughout its short existence, AFF has made grants of approximately $750,000 to over 30 organizations and causes throughout the country serving and supporting our veterans, active duty military, wounded warriors and their families.
SOURCE BFF Entertainment