NEW YORK, June 7 /PRNewswire/ -- BFF Entertainment and the American Freedom Foundation (AFF) are partnering to connect America with our military worldwide through a unique charitable program. National Best Friends Day is June 8th, a day of celebration for best friends – the perfect platform for spreading the message of kindness, support, and unity.
BFF has developed a "One 4 You, One 4 Me" pair of bracelets that creates a bond of awareness and appreciation for our "Best Armed Forces Friends." Using social networking, celebrity and entertainment portals, BFF Entertainment is connecting the youth of America with our armed forces. The concept is simple: buy a bracelet, register it online, and connect to a member of the armed forces who will receive a matching bracelet. Celebrate their commitment to hard work, and raise money for charities supporting their efforts through the American Freedom Foundation; 25% of all sales will be donated to the Foundation.
Best Friends Day 2010 provides the opportunity to "friend" someone in the military signifying appreciation and respect for their everyday actions and efforts. Across the country, people will wear their bracelets everyday to support their new friends around the world who fight for our nation. The connection is a constant reminder that we can learn about and appreciate each other through the discovery of friendship.
The BFF (Best Friends Forever) brand recognizes the positive values that are the foundation for unique friendships lasting a lifetime. BFF is a universal moniker that began as a text-message abbreviation, appealing to a "Millennial Generation's" need for self-expression; it speaks to a group poised to capture authentic values and relationships. BFF Entertainment, along with its trademark "BFF," is ready to unify the country and build a community through the bonds of friendship.
About BFF Entertainment INC:
BFF Entertainment is owned by acclaimed film executive Meryl Poster (Academy Award winning producer of Chicago, Shakespeare in Love and Cider House Rules), former Co-President of Miramax films, in partnership with former fashion executive David Rubin. With their unique talents they bring the world of entertainment and branding together to create properties like BFF for the multi-plat formed world of media and commerce. BFF is a universal moniker that began as a text-message abbreviation, appealing to a "Millennial Generation's" need for self-expression; it speaks to a group poised to capture authentic values and relationships. The BFF (Best Friends Forever) brand recognizes the positive values that are the foundation for unique friendships lasting a lifetime. BFF Entertainment owns the trademark "BFF", and with it, is prepared to make the most of the notion of friendship, as it utilizes the power of media, promotion and merchandising to convey a unique and poignant message.
American Freedom Foundation (AFF) is a non-profit public benefit corporation whose sole mission is to raise awareness and money for our military and their families. Throughout its shorts existence, AFF has made grants of approximately $600,000 to over 30 organizations and causes throughout the country serving our veterans, active duty military, wounded warriors and their families.
SOURCE BFF Entertainment