BFF Entertainment and United Entertainment Group Announce Multi Platform Media Company

NEW YORK, May 18, 2011 /PRNewswire/ -- BFF Entertainment, in association with the United Entertainment Group (UEG), announced today the launch of its multi platform media company.  BFF Entertainment is a full-service entertainment company with assets and services in the Web, TV, Film and Publishing arenas.

(Logo: http://photos.prnewswire.com/prnh/20110518/NY04849LOGO )

BFF Entertainment targets the coveted 18 - 34 demographic through its properties, which include the website www.bff.tv (re-launched February 1st 2011) and an active acquisitions & development studio that creates and distributes content through web, TV, and upcoming film.

BFF co-founder Meryl Poster said, "Having worked in the entertainment industry for over 25 years, I know BFF Entertainment will be the most innovative platform to deliver content across all formats to this highly aspirational demographic targeted through cultural trends and lifestyle." Poster is the former President of Production of Miramax Films and the current President of Television at The Weinstein Company (Project Runway, Mob Wives). As executive in charge of bringing major movie hits like Chocolat, Chicago, and Shakespeare in Love to the screen, Poster has kept her eye on the growth of the young adult market and has crafted a business that will deliver this multi platform content en mass to this audience.

BFF will continue to expand on its current success using the bff.tv Web site to build its growing BFF Bracelet Program which has become a fashion accessory for celebrities who have worked with the BFF Brand. The current bracelet program is in partnership with the American Freedom Foundation and a percentage of the sales are donated to the organization. (http://www.bff.tv/store/)

BFF Entertainment is well positioned to be your 'best friend' in delivering content to its consumers under the BFF banner.  In conjunction with UEG Studios, headed by Jamie Elden, the BFF Web site delivers original content on a daily basis covering a range of topics from Fashion, TV, Style, and Celebrity which is then distributed through its social media avenues to its fans and followers. BFF Entertainment currently has a television project in development at MTV and a number of new acquisitions for distribution for 2011/12. The business has also attracted a number of sponsors & advertisers who are excited to be attached to the BFF brand.

"We are very excited about the launch of BFF, as developing the site and co-developing the content on it allows us to capitalize on our area of expertise in the teen & young adult market delivering original content and working with talent to create unique branded entertainment opportunities," says Jamie Elden, Head of UEG Studios.

About BFF Entertainment

BFF Entertainment is a media company founded by Meryl Poster and David Rubin. Poster is President of Television for The Weinstein Company. Prior to joining TWC, Poster worked at Miramax Films for 16 years, ending as Co-President of Production. Poster is known for nurturing talent at the beginning of their film careers; it was Poster who cast Gwyneth Paltrow in her first starring role (Emma)  and who gave Matt Reeves (Cloverfield) and Academy Award winner Rob Marshall (Chicago) their first breaks. Poster is credited for spearheading Academy Award campaigns that were game changing for the industry, while overseeing productions like Shakespeare in Love (Academy Award® winner Best Picture 1998); Good Will Hunting (Academy Award® nominee Best Picture); The Talented Mr. Ripley; Emma, Wings of the Dove, Serendipity, Cold Mountain, Shall We Dance, and Finding Neverland, and Flirting with Disaster. At The Weinstein Company, Poster is developing new scripted and reality projects while overseeing the company's hit shows Mob Wives and Project Runway, and developing the forthcoming Project Runway franchises.

David Rubin, television producer and former fashion executive, is responsible for co-producing the hit "BFF" game show for MySpace. This original branded content has a library of forty-four episodes and premiered in April of 2009, with sponsors including Johnson & Johnson, Proctor and Gamble, and Kodak. Rubin currently has projects in development at MTV and Bravo.

About UEG:  

UEG is a global, full-service entertainment marketing solution for its clients. UEG serve global brands seeking to engage consumers by leveraging film, television, digital, music, and celebrity platforms.

SOURCE United Entertainment Group (UEG)