CHICAGO, Aug. 10 /PRNewswire/ -- Andrea Fishman, Vice President of Global Strategy for leading interactive marketing agency BGT Partners and the Managing Partner of BGT Chicago, recently spoke at OMMA Behavioral, the world's premier event for behavioral marketing. As an agency roundtable featured panelist, Fishman discussed the importance of behavioral targeting in a company's Web marketing efforts and how to leverage best practices in order to maximize conversion.
"Behavioral data is key to personalizing corporate messaging and optimizing content," said Fishman, who manages some of BGT's largest accounts, including ADP, ADT, Avaya and Sony. "Understanding your consumers' behavior online can be the difference between a new client and a drop in conversion. The OMMA Behavioral event was an excellent forum for discussing how to best involve behavioral targeting in the overall marketing mix."
Considered to be the national benchmark for behavioral marketing, the OMMA Behavioral event covered the following topics: the "semantic Web" and its effect on marketing, online retail data as a major information source and the value of new targeting technologies, among others. Additional participants in the agency roundtable included: Dax Hamman, VP, Display Media, iCrossing; Mohan Renganathan, SVP, Digital Group Client Director, MediaVest; and Joe Weaver, Group Director, Digital, Omnicom (OMC)/M2M Media.
As a nationally recognized authority on behavioral targeting, Andrea Fishman speaks regularly at events and writes a monthly column in ClickZ, a leading digital marketing publication. Her other areas of expertise include integrated marketing, metrics and marketing operations management. She also appears regularly in such top media outlets as BtoB Magazine, Chicago Business and eHealthcare Strategy and Trends.
For a complete listing of Fishman's published works on behavioral targeting, please visit: http://www.clickz.com/3636076.
About BGT Partners
Founded in 1996, BGT Partners is one of the oldest and most award-winning independent interactive marketing agencies in the world. Through best-in-class strategy, visual design and technical expertise, BGT helps companies strengthen their brand and business relationships. As a Microsoft Gold Partner, Omniture Fusion Certified Partner and SharePoint consultancy, BGT's clients consist primarily of Fortune 500 corporations. BGT was identified by Forrester Research as the sole digital agency offering B2B services across multiple industries, was named a 2010 Top Agency by BtoB Magazine, has earned the reputation as one of the Global 2000's foremost professional services firms and is the only agency involved in the design of multiple websites in BtoB Magazine's 2009 10 Great B-to-B Sites report. For more information on BGT Partners, please visit www.bgtpartners.com and www.facebook.com/bgtpartners.
SOURCE BGT Partners