bibigo™ -- America's No. 1 Korean food brand -- sets to revolutionize the U.S. frozen chicken category with Sobaba® Crunchy Glazed Chicken

BLOOMINGTON, Minn., Feb. 27, 2025 /PRNewswire/ -- When it comes to delivering Korean flavors, few can match the innovation of bigibo™. The brand's mandu, steamed dumplings, sticky white rice and sauces have become a sensation in the United States and in countries around the world.

Now, America's No. 1 Korean food brand, has done it again by launching bibigo Sobaba^® Crunchy Glazed Chicken in hundreds of Costco stores throughout the United States.

Pronounced "SOH-BA-BA," the new item originates from a blend of three Korean words meaning, "sauce glazed crunch." To make the new-to-market product, CJ Schwan's, a leading U.S.-based food company, uses an innovative process to pre-glaze battered white chicken meat with bold flavors rooted in Korean culinary traditions. This special coating method delivers an experience like no other, with a craveable crunch on the outside and tender, juicy chicken on the inside.

"bibigo's new Sobaba Crunchy Glazed Chicken revolutionized the frozen chicken market in South Korea, and we feel strongly that it will do the same in the United States," said Megan Elliott, director of marketing for bibigo. "The product is very reminiscent of the food you would find in a Korean fried chicken restaurant in Seoul."

The innovators at CJ Foods, Korea's No. 1 lifestyle company, designed bibigo Sobaba chicken to revolutionize the Korean frozen chicken market, and recently began its global expansion into countries like the U.S. and Japan. This innovation has been brought to the U.S. through CJ Schwan's, a U.S.-based CJ Foods affiliate. The item is made locally in the U.S. and can be prepared in just 10 minutes using an air fryer.

Families can enjoy this item as a quick dish, as part of an easy meal or they can visit www.bibigousa.com for recipe ideas. Here's a delicious recipe for a "Sobaba Chicken Poboy," which was inspired by this year's host city for the Big Game — New Orleans. Also, you can follow @bibigousa on Instagram, TikTok and Facebook.

About bibigo™
Founded in 2010, bibigo Korean-style foods are part of a global brand created by CJ CheilJedang (CJ), which is Korea's No. 1 lifestyle company. In the U.S., bibigo products are distributed by subsidiaries of CJ Schwan's, a U.S.-based affiliate of CJ. With more than 70 years of experience, CJ has proudly been delivering flavor to dinner tables since 1953.

Our bibigo products take 5,000 years of delicious cuisine and update it for today's modern, non-stop lifestyles. That's why the name combines the Korean word "bibim," from a long cultural tradition of "mixed" flavors, with the English word "go." The brand lineup includes a full assortment of snacks and appetizers, including mandu, the brand's signature item. Inspired by authentic recipes, bibigo foods make the exciting tastes of Korean cuisine easily accessible with offerings that can be found at most major grocery chains.  For more information, please visit www.bibigousa.com.

SOURCE CJ Schwan’s