Bibigo Launches Gochujang, the Next Must-Have Hot Sauce
Leading Maker of Korean Pantry Staples Introduces Versatile Ready-to-Cook Sauce
LA PALMA, Calif., Sept. 29, 2015 /PRNewswire/ -- Move over Sriracha, there's a new sauce in town and it's quickly becoming the "hottest" ingredient everywhere from top restaurants to home kitchens. Bibigo, leading maker of Korean pantry staples, today announced the expansion of its signature line of condiments to include Gochujang, a fermented hot pepper paste that delivers dynamic and complex flavors. Developed from an inspired recipe created over 1,000 years ago, this ready-to-cook sauce renders a well-balanced taste of savory, spicy and sweet flavors, adding a little heat to any meal.
"What I find alluring about Gochujang is that it brings a really nice, savory spice to each bite. There is no need for additional ingredients to bulk up the flavor since the sauce already has advanced taste profiles, making it the perfect ingredient for all levels of cooking," said Chef Edward Lee at The Culinary Institute of America's Worlds of Flavor® International Conference & Festival, held in Napa Valley, Calif., in April. "The sauce also has a unique umami flavor, making it different from other spicy sauces."
Bibigo's new all-purpose Gochujang hot sauce (SRP: $6.49/11.5 oz.) is extremely versatile, and can be used to add sweet heat to everything from soups and stews, to fresh vegetables and marinades. Considered one of three essential condiments in Korea, Bibigo's Gochujang combines today's modern tastes with Korea's distinctive culinary traditions and flavors:
- Made with red chili, soybeans, wheat and salt
- Uses soy sauce and cane sugar to obtain its perfectly balanced flavor with an umami kick
- Due to the aged (fermented) process, it provides extra complexity of flavors
- Real garlic is used instead of condensed flavored vegetable puree
- Vegan; suitable for people with dietary restrictions and preferences
"Bibigo was created to bring the fundamental foods and staple ingredients found in any authentic Korean kitchen to home cooks here in the U.S.," said Nayoung Shin, head of marketing at CJ Foods. "With more people looking for exotic flavors and spicy tastes, we are proud to launch our authentic Gochujang sauce, which creates an indispensable flavor in Korean foods that can add new dimension to everyday fare, from sliders to a spicy mac n' cheese, and beyond."
Bibigo Gochujang sauce is now available in traditional retail stores nationwide including Target, Sprouts, HEB and more. For more product information and availability, visit www.us.Bibigo.com.
About Bibigo
In 2011, Bibigo was launched by CJ, Korea's number one food company and leading producer of authentic Asian foods. With a full line of signature Korean grocery staples, Bibigo's mission is to introduce the delicious and nutritious Korean food culture to the rest of the world. Bibigo gets its name from a mash-up of Korean bi-bi-da ("to mix") and English "to-go," reflecting both its food and social characteristics, and seeks to play a leading role in demystifying the unique characteristics of Korean culinary culture, while introducing a variety of new, distinct flavors to the American palate. Bibigo currently operates two locations in Greater Los Angeles, including Westfield Century City Mall and Westwood Village. Bibigo's Korean grocery staples include a variety of steamed dumplings, mini wontons, Korean BBQ sauces, and more, and are available nationwide in gourmet, natural and mass- market grocers. Visit www.us.Bibigo.com for more information.
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Contact: Stephanie Proos
Havas Formula
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SOURCE Bibigo
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