BIC® Razors Celebrates 40 Years

Latest Product Introductions, Including the BIC® Flex 5™ and BIC® Soleil® Glow, are Testament to Brand's Commitment to Technology and Innovation

Nov 09, 2015, 09:00 ET from BIC Consumer Products USA

SHELTON, Conn., Nov. 9, 2015 /PRNewswire/ -- During 2015, BIC is celebrating 40 years of razor manufacturing. Since the launch of its first razor, the BIC® Classic, in 1975 and its first women's razor, the BIC® Classic Lady in 1978, BIC has introduced a series of increasingly innovative and successful product lines including BIC Flex for men and BIC Soleil® for women.  

BIC's 40-year commitment to technology and innovation was showcased earlier this year with the addition of the highly anticipated BIC® Flex 5™.  This revolutionary men's razor has five flexible blades and a uniquely designed handle with a Balancing Sphere™ for better shave control. The BIC Flex portfolio of razors also includes the BIC® Flex3™ and BIC® Flex4®.

The company's most innovative women's offering, BIC Soleil® Glow®, was introduced in 2014. It has three flexible blades and a patented COMFORT SHIELD™ head that evenly distributes pressure and effortlessly glides for silky, smooth skin. The Soleil® portfolio also includes BIC® Soleil®, BIC® Soleil® Twilight®, BIC® Soleil® Bella® and Simply Soleil®.  

BIC will continue to further its commitment to technology and innovation with the highly anticipated January 2016 launch of BIC Soleil Shine™, which offers 5-blades that individually adjust to the contours of a women's body. This new introduction is BIC's first 5-blade razor for women and delivers the closest shave in the Soleil® portfolio.

"Consumers purchase BIC razors because of the high-quality shaving experience that they provide," said Mary-Ellen Lacasse, Director of Marketing – Shavers, BIC Consumer Products USA. "Through continuous innovation, we are able to offer the highest quality blades that deliver consistent shaving performance, all at a fair price."

Since 1975, BIC has manufactured more than 60 billion razors, and is currently the number one market-volume leader in the United States in the non-refillable razor segment.1 Each year, 2.6 billion BIC® razors are purchased worldwide.

About BIC Consumer Products USA:
BIC Consumer Products USA ( is a leading manufacturer of stationery products, lighters and shavers. BIC men's and women's razor portfolios offer innovative solutions that provide an ultra-smooth shaving experience and honor BIC's commitment to providing high-quality, affordable products to consumers everywhere for more than 50 years. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today, delivering "More for your Money…Always!"

1 Source:  IRI US Multi-Outlet Volume Share YTD 28-DEC-14

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