BIC® Soleil® Razors Launches Follow the Sunshine Promotion

SHELTON, Conn., June 8, 2012 /PRNewswire/ -- The summer just got a whole lot sunnier, thanks to the BIC Soleil Razors "Follow the Sunshine – 100 Days of Prizes, Music and Fun" promotion, which allows consumers to enter for a chance to win hundreds of prizes throughout the summer by visiting www.feelthesoleil.com.

(Photo: http://photos.prnewswire.com/prnh/20120608/NY21538 )

"Soleil means sun, and the BIC Soleil brand and the Follow the Sunshine Promotion are all about optimism and spreading kindness," said Linda Palladino, senior brand manager – Shavers, BIC Consumer Products USA. "The promotion began on Tuesday, May 1, 2012 and runs through Wednesday, August 8, 2012. It gives fans of Soleil razors the opportunity to enter for a chance to win a daily prize including travel or music related items such as a guitar, karaoke machine, gas gift cards, beach bike and more!"

In addition, the promotion also gives consumers the chance to win road trip surprise prizes, which are randomly announced on the brand's website, as well as enter for a chance to win the grand prize -- a 2013 BMW 128i convertible.

Follow the Sunshine Summer Road Trip
As part of the Follow the Sunshine promotion, the brand is also going on a road trip to select cities around the U.S. to spread sunny moments through the use of yellow convertibles driven by brand ambassadors, called "The Sunshine Squad."

Palladino notes, "The Sunshine Squad will create sunny moments by sampling BIC® Soleil Bella® razors, as well as doing a variety of kind acts that are meant to surprise and delight, including handing out popsicles and bottled water on hot days, treating consumers to lunch, etc."

In addition to the surprise and delight moments, the brand ambassadors will also be on the lookout for consumers who are being kind towards others and will reward those acts.

For a complete list of locations and dates where the Sunshine Squad will stop, the brand has an interactive map on its Facebook page, www.facebook.com/BICsoleil.  The Facebook page will also feature pictures and videos after each visit.

Partnership with CMA Music Festival
BIC Soleil is also spreading sunshine as an official partner of this year's CMA Music Festival! The Soleil Bella® Beach area at the festival will feature sand, songs, and sunny surprises! Each day will offer live performances from up-and-coming country artists, such as Sunny Sweeney, and visitors can enjoy the music as they relax on the real-sand beach, cool off in the misting tent, or play a game of volleyball. The CMA Music Festival runs from June 7 to 10, 2012 in Nashville, TN.

"The CMA Festival is a great place for consumers to interact with the BIC Soleil brand," adds Palladino. "Through the live music and fun activities that will be going on at the Soleil Bella Beach area, consumers will have a positive and memorable experience with the brand."

BIC Consumer Products USA (www.bicworldusa.com) is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today.  

SOURCE BIC Consumer Products USA