BIC(R) Soleil(R) Celebrates 100 Days of Sunshine With Sunsational Prizes

SHELTON, Conn., May 3 /PRNewswire/ -- To spread a little sunshine this summer and celebrate the new BIC® Soleil Bella™ razors, Soleil is kicking off a "sunsational" season with the 100 Days of Sunshine promotion. From May 1 to August 8, 2010, Soleil will be giving away thousands of sharable prizes, including the grand prize: a 2011 Mazda MX-5 Miata 2-seater.

To celebrate 100 Days of Sunshine with BIC Soleil, consumers can register at www.100daysofsunshine.com, play the instant win game and automatically receive 100 "Sunz" that they can choose to put towards any of Soleil's great sweepstakes prizes. The more Sunz someone puts towards a prize, the greater the chances of winning. By sharing the promotion with friends, participants can earn even more Sunz. Starting May 17th consumers will have another way to earn Sunz through fun weekly challenges on the site.

"This program fits well with BIC Soleil--it is about optimism, sharing and spreading the sunshine," said Linda Palladino, senior brand manager-Shavers, BIC Consumer Products USA.  "As we celebrate the kick off of summer, BIC Soleil is offering consumers a way to make it even sunnier with some incredible prizes."

To spread the sunshine, and encourage sharing, all prizes are designed for two! From the "Girlfriend Getaway for Two" and two Dell Mini Netbook computers to the grand prize Mazda Miata two-seater, the 100 Days of Sunshine prizes give winners a chance to make someone else's summer that much brighter.

BIC Soleil Bella razors offer the perfect solution for smooth, summertime legs. The four flexible blades and soothing moisturizing strip provide a flawlessly smooth shave. With a suggested retail price (SRP) of $5.99, Soleil Bella lets consumers feel fabulous for less!

About BIC® Consumer Products

BIC Consumer Products USA (www.bicworldusa.com) is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today.

SOURCE BIC Consumer Products