Bidi Vapor Announces Defensive Strategy for Dynamic ENDS Market
E-cigarette maker employs legal tactics against unlawful competition, while maintaining internal compliance to federal, state rules
20 Aug, 2021, 18:26 ET
MELBOURNE, Fla., Aug. 20, 2021 /PRNewswire/ -- Bidi Vapor, LLC ("Bidi Vapor"), the maker of the BIDI® Stick disposable electronic nicotine delivery system (ENDS), announced today that the company will deploy a multi-prong strategy to combat the flood of illegal and subpar ENDS products that have entered the market.
Among the strategies Bidi Vapor publicly disclosed include injunctions and lawsuits over false advertising and intellectual property violations, as well as an appeal to local and federal law enforcement, including sharing data from the Bidi Vapor's own investigative efforts.
"Bad actors are flooding the market with products that fail to meet FDA standards, mislabel their formulations and use candy and fruity flavored names that entice kids," says Niraj ("Raj") Patel, President and CEO of Bidi Vapor, Melbourne, Fla. "For companies like ours that live by the rules, it's an uneven playing field."
Bidi Vapor said it has spent the past several months actively pursuing litigation and conducting targeted outreach to state attorney generals and federal agencies including the U.S. Food and Drug Administration (FDA), the U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and the Federal Trade Commission (FTC).
For his part, Patel has focused on building an ENDS company that not only provides a real-world option for adult smokers 21 and over but also avoids practices that generate interest and use among minors and non-vapers.
Since entering the ENDS industry in 2014, Patel has focused on the needs and wants of a mature demographic. That meant not only developing and designing a device for adult smokers but to build upon the lessons learned from the mistakes of others. Patel chose to focus on solid, age-restrictive policies and to market only to the adult-smoking population age 21 and over.
Click here for Kaival Brands [and Bidi Vapor] Issues Statement Prioritizing Compliance with the Tobacco Control Act and the PACT Act.
Patel's strategy of integrity and introducing a premium product into the disposable category helped make BIDI® Stick the No. 1 disposable in the United States in recent months, according to Nielsen statistics.
Beyond legal remedies, Patel said his company has also made additional competitive decisions tied to their go-to-market strategies, which he declined to elaborate on as they are in varying stages of execution. "Until the rules start to mean something on the street, we are not going to take this abuse lying down," Patel said. "Adult smokers deserve a viable option to combustible cigarettes that deliver on their brand message. They deserve products made with quality and backed by integrity."
For a detailed podcast on the problem-facing compliant ENDS products, click here.
Bidi Vapor's founding mission is to provide recreational, non-combusted alternatives to adult cigarette smokers. The company is vehemently opposed to all illegal, underage tobacco use, including ENDS use, by minors. We are committed to preventing youth use of ENDS, responsibly marketing to adult tobacco users 21 and over, working with law-abiding retailers and distributors, and complying with all federal and state laws and taxes applicable to the distribution of the Bidi®️ Stick and the BIDI®️ Pouch including, but not limited to, the Family Smoking Prevention and Tobacco Control Act (TCA), the Food, Drug and Cosmetic Act (FDCA), and the Prevent All Cigarette Trafficking (PACT) Act. We are further committed to developing science to support the continued marketing of our products as appropriate for the protection of the public health and engaging with state and federal authorities to promote enforcement and the removal of counterfeit, non-compliant and youth-targeting ENDS products from the market.
Patel, the Company's President and Chief Executive Officer, owns and controls Bidi Vapor.
For more information regarding this press release, please contact Angel Abcede, press manager, QRX Digital for Bidi Vapor at [email protected].
ABOUT BIDI VAPOR
Based in Melbourne, Florida, Bidi Vapor maintains a commitment to responsible marketing, supporting age-verification standards and sustainability through its BIDI® Cares recycling program. The Company's premiere device, the BIDI® Stick, is a premium product made with medical-grade components, a UL-certified battery, and technology designed to deliver a consistent vaping experience for adults 21 and over. Bidi Vapor is also adamant about strict compliance with all federal, state, and local guidelines and regulations. At Bidi Vapor, innovation is key to our mission, with the BIDI® Stick promoting environmental sustainability, while providing a unique vaping experience to adult smokers.
For more information, visit www.bidivapor.com.
The BIDI Stick is a premium quality electronic nicotine delivery system (ENDS).
SOURCE Bidi Vapor, LLC
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