Big Blue Clip Partners with Tapjoy to Offer Free, Ad-Supported Upgrades in Photo Reflection App

Allows users to earn the Reflection Add-On Pack for free by engaging in targeted, opt-in advertisements

May 15, 2014, 08:00 ET from Tapjoy

SAN FRANCISCO, May 15, 2014 /PRNewswire/ -- Big Blue Clip, LLC (, makers of hit photo apps such as Photo Reflection, Pic Stitch, Photo Collage Creator and more, and Tapjoy, Inc. (, a leader in mobile ad-tech and monetization, announced a partnership today that allows consumers to earn free upgrades in the popular app Photo Reflection by taking part in Tapjoy's rewarded advertisements. Now available in iTunes, the latest version of Photo Reflection offers the Reflection Add-On Pack for free when consumers earn 100 FX Points by engaging with any of the hundreds of high quality advertisements available through the Tapjoy Mobile Value Exchange®.

Photo Reflection enables consumers to quickly and easily add customizable reflections to any of their photos, with plenty of editing options to help create the perfect reflection. The app comes with four free reflection effects, while twelve additional effects—such as Water, Pencil and 8-Bit—are available through the Reflection Add-On Pack. Normally $0.99, the Reflection Add-On Pack can now be earned for free by watching videos, interacting with rich media ads, completing surveys or engaging with other types of ads through Tapjoy.

"Big Blue Clip is one of the world's most innovative publishers of photo apps, and with today's announcement they are proving their leadership once again," said Rob Barnett, head of strategic partnerships for Tapjoy. "Rewarded advertising provides consumers with an easy and free way to get the premium content they crave while allowing app publishers to build stronger, more profitable businesses. We are honored that Big Blue Clip has selected Tapjoy to provide this valuable service to its users."

Photo Reflection joins apps such as Alpha Trainer, Archie Comics, iStoryTime and a growing variety of others whose publishers have adopted rewarded advertising as a more effective and consumer-friendly monetization method than paid downloads, in-app purchases or traditional advertising.

"We are extremely pleased to be able to offer our Reflection Add-On Pack for free through Tapjoy's Mobile Value Exchange," said Alex Keim, co-founder and CEO of Big Blue Clip. "Tapjoy is clearly the leader in rewarded advertising on mobile, and the quality of their monetization products, along with the depth and breadth of the big-brand advertisements available through their Marketplace, made it an easy decision to choose Tapjoy for this important offering."

Photo Reflection is available for all iPhone, iPad and iPod touch devices at Requires iOS 7.0 or later.

About Tapjoy
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world's biggest brand advertisers. Tapjoy has a reach of more than 450MM (December, 2013) mobile users each month and the Tapjoy Mobile Value Exchange® model allows users to receive premium content in exchange for their engagement with advertisements. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit

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