Big Brothers Big Sisters of America and Prime Video Team Up to Champion Mentorship for Young People Nationwide

Collaboration will leverage the reach of Prime Video to inspire new mentors and expand mentoring experiences for youth across the country

PSA will debut on Thursday Night Football on September 18

TAMPA, Fla., Sept. 18, 2025 /PRNewswire/ -- Big Brothers Big Sisters of America (BBBSA), the nation's largest youth mentoring organization, today announces a collaboration with Amazon Prime Video to amplify the power of mentorship and inspire more individuals across the country to become mentors ("Bigs").  The collaboration launches with the debut of a national PSA titled "You Got This," featuring Emmy-nominated Thursday Night Football feature reporter and NBA on Prime host, Taylor Rooks, and Thursday Night Football analyst and Super Bowl Champion, Andrew Whitworth, who appear alongside Big Brothers Big Sisters "Bigs" and youth participants, affectionately called "Littles". The PSA highlights the impact a mentor can have through presence and empowerment, building on the organization's campaign, It Takes Little to Be Big, which aims to break down misconceptions about mentoring and remind people that anyone can make a difference as a Big.

The spot will stream on Prime Video during the NFL season, as part of its commitment to donated media to BBBSA. The PSA will debut during the Thursday Night Football game on September 18 as the Miami Dolphins take on the Buffalo Bills.

"Sports have always been a space where mentorship thrives, where everyday activities and simple words of encouragement can be life-changing for a young person," said Adam Vasallo, Chief Marketing Officer for Big Brothers Big Sisters of America. "Teaming up with Prime Video allows us to reach audiences in new and powerful ways alongside incredible champions like Taylor and Andrew who welcome the opportunity to amplify the power of mentorship."

The collaboration with Prime Sports, will also extend behind the scenes to inspire action, create access, and open doors of opportunity for youth nationwide through job and career shadowing experiences with talent and production across the NFL and NBA.

"We're thrilled to support Big Brothers Big Sisters of America to highlight the transformative power of mentorship during Thursday Night Football and across Prime Video this fall," said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video. "By showcasing their mission to millions of viewers each week, we hope to inspire more people to become mentors and create lasting positive change in children's lives."

For more information about how to become a mentor with Big Brothers Big Sisters, visit www.bbbs.org.

About Big Brothers Big Sisters of America
Founded in 1904, Big Brothers Big Sisters of America is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters of America is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters' evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. Big Brothers Big Sisters local agencies serve more than 5,000 communities across all 50 states. For more information, visit: www.bbbs.org. 

About Prime Sports
Prime Video supports a growing lineup of live sports globally, including Thursday Night Football, NBA, NASCAR, the New York Yankees, Seattle Kraken, and Overtime Elite in the United States; Premier Boxing Champions in the United States, United Kingdom and Canada; the NWSL, the WNBA, and ONE Championship in the United States and Canada; NHL Prime Monday Night Hockey and PWHL in Canada; UEFA Champions League football in Germany, Italy, the United Kingdom, and Ireland; Roland-Garros in France; Wimbledon in Germany and Austria; Premier League in Sweden and Denmark; New Zealand Cricket in India; ICC Cricket in Australia; Copa do Brasil football, Serie A football and the NBA in Brazil; boxing in Japan; and Chivas in Mexico. While availability varies by marketplace, fans can also subscribe to streaming services such as FanDuel Sports Network, Eurosport, FOX Sports (Mexico), Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN (Germany and Spain), and Premiere FC (Brazil) through Prime Video add-on subscriptions. This is in addition to a selection of Amazon Original documentaries including Kelce, Bye Bye Barry, Coach Prime, Giannis, and the Amazon Original All or Nothing franchise, including All or Nothing: Arsenal, All or Nothing: Juventus, All or Nothing: Toronto Maple Leafs, and All or Nothing seasons with various NFL teams, as well as the NCAA's Michigan Wolverines football team.

SOURCE Big Brothers Big Sisters of America