SAN FRANCISCO, Calif., April 22, 2014 /PRNewswire/ -- Big data analytics combined with business intelligence tools can turn the massive amount of unstructured data in your business ‑ including customer, marketing, CRM, and technical data ‑ into new opportunities. Analytics and BI can deliver deep insight about your market, identify internal process inefficiencies, and reveal your customers' unspoken needs, possibly before they even know they have these needs. In addition, the predictive nature of big data analytics can help tailor your products to better suit markets and customers, and create products for newly discovered opportunities.

Of course, to leverage big data, companies must overcome a range of challenges: Who will lead the big data initiative? Who should own the data and analysis? How do you avoid being blinded by the sheer volume of data available and ensure you uncover the truth in what your data is telling you? Do you have the processing power, storage capacity, and bandwidth you need? And how can you expand business learning from big data analytics while your data sets, application platforms, and user expectations continue to grow?

One effective strategy is to combine big data processing and the cloud, harnessing this power to offer new customer value, according to a new UBM Tech report. Advances in cloud infrastructure, analytics tools, and security strategies now make the cloud a preferred destination for big data analytics.

Big data analytics doesn't stop with your own data. In this age of hyperconnectivity, users expect to access their data and critical business knowledge no matter where they are or what platforms – desktop, mobile, and Web ‑ they're using. Companies that provide seamless integration among the desktop, mobile, and Web worlds will be able to compete more effectively.

When it comes to building, deploying, and running big data applications in the cloud, VIAcode can help you get up and running quickly. The big data applications it builds combine the best commercial tools with proprietary software, providing just the answers you need. VIAcode can assist with cloud deployment decisions as well, positioning you for success today and in the future.

The full UBM Tech report examines what it takes to capitalize on big data in the cloud and hyperconnected big data. Download the full report here.

About VIAcode: VIAcode builds and delivers commercial and internal software products that make a difference for its customers. The company radically enhances technical capabilities of its clients by deploying world-class technologists throughout the software development life cycle to deliver high quality software products on time and on budget. VIAcode's clients include large software product companies, technology start-ups, and Fortune 1000 companies. VIAcode is an Amazon Web Services Partner, a Microsoft Gold Partner, and a member of the Microsoft System Center Alliance. To learn more, visit www.viacode.com.

SOURCE UBM Tech