Big Fuel Study Reveals Secrets to Influencing Moms Through Social Media

NEW YORK, April 19 /PRNewswire/ -- She spends two hours a day connecting with friends, family and acquaintances online.  She's almost never caught outside the house without her cell phone.  She watches over 90 minutes of YouTube videos every month.  And she never, ever wants to be preached to by advertisers.

"Mom-entum," a pioneering report by social media and branded content agency Big Fuel, sets the new ground rules for establishing brand relationships with America's 82 million moms.  As a group, this immense and potent demographic is redefining marketing in the 21st century.  To impact this new generation of moms, companies must understand how to use social media effectively.

"The Connected Mom is a force no one in American commerce has experienced before," said Avi Savar, CEO of Big Fuel Communications.  "The established rules of engagement no longer apply.  As we state in 'Mom-entum', the hard part is balancing content with brand messaging and finding the right tone and authenticity.  Make no mistake about it—the old model of 'push marketing' is over forever.  Brands must engage moms through honest, respectful conversation."

Does Your Brand Have Mom-entum?

Consider these facts about The Connected Mom from the "Mom-entum" report:

• 35 million U.S. moms are actively engaged online;
• 86% of all U.S. women have a social media profile;
• 52% of moms read blogs regularly—and 15% own and maintain their own blog;
• 75% go online to research products and services before purchasing;
• The top three sources moms use for product research and purchase advice are mom-focused websites, user reviews on shopping websites, and magazine articles;
• Over 80% of moms look to online videos to see a product in action;
• 85% of moms enjoy casual online games and/or applications regularly.

In the digital age, moms are not only connected but also self-directed and in charge of their opinions.  She's blogging, texting, tweeting and networking.  She doesn't want to be "sold"—instead she wants to reach her own conclusions and to share those conclusions with others.  For marketers this is an incredible opportunity, as long as they respect moms' emotional and pragmatic concerns.

"Mom-entum" is a fact-filled, insightful and powerful guide to this new dynamic.  It includes twenty topline things to remember when marketing to moms, along with real-world examples of how companies are engaging moms correctly through social media.  It also features The Mom Content Spectrum, an overview for building and telling the kind of stories moms like to hear and share with her social community.

"Mom-entum" is available as a free download at www.HaveMomentum.com, Big Fuel's microsite about social media and The Connected Mom.

Mom-entum at AdTech

Avi Savar, Big Fuel Communications CEO, will also cover the topic of "Mom-entum" at AdTech San Francisco on Tuesday, April 20.  His talk, "Digital Demographics: Digital Marketing to Moms," will reveal how moms are using social media in all its forms to shape their own purchasing decisions and those of others.  Savar will also provide the latest insights and tactics for leveraging social media, and present case studies from companies that are using social media intelligently.

Savar's talk will begin at 11:00AM.  To learn more, to go http://www.ad-tech.com/sf/adtech_san_francisco_speakers.aspx?Spkid=2831.

About Big Fuel:

Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce.  A unique approach that bridges "people stories" to "product stories" through social media and branded content.  Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement. Visit Big Fuel at www.bigfuel.com.

SOURCE Big Fuel