Big Machine Records Announces Partnership with Nashville-Based Moontoast, the Social Commerce Platform Company

Aug 19, 2010, 16:41 ET from Moontoast

NASHVILLE, Tenn., Aug. 19 /PRNewswire/ -- Big Machine Records and Moontoast are pleased to announce that they have reached an agreement for Moontoast to provide their direct-to-fan Embedded Store, a component of Moontoast's Social Commerce Platform.  Fans of Big Machine and The Valory Music Co. artists will utilize the Moontoast Embedded Store to purchase music, videos, and other items directly from the artist-related sites and on social networking sites.  

Big Machine Records Vice President of Sales, Marketing and Interactive, Kelly Rich explained, "We look forward to a long and successful partnership with Moontoast. Their passion and innovative Social Commerce Platform were the main reasons for choosing them."

The Embedded Store will launch on Thursday, August 19th on with Big Machine's presale of Taylor Swift's third album SPEAK NOW that will be available beginning on October 25th.  In the coming months, fans of Steel Magnolia, Reba and Rascal Flatts will also be able to use the Embedded Store with slated album releases.

Moontoast co-founder and CTO, Marcus Whitney, added that, "Moontoast is extremely proud of our partnership with Big Machine Records.  We have created a Social Commerce Platform that helps brands engage their customers and we look forward to delivering a greatly enhanced experience to the fans.  After nearly a year in development, our platform is ready and has proven to be the right direct-to-fan distribution vehicle for the ground-breaking record label, Big Machine Records."

About Big Machine

Scott Borchetta founded independent label Big Machine Records in September 2005 and serves as its President/CEO. In its first year Big Machine scored its first #1 single, placed five singles in the Country Top 30, received a nomination for Record Label of the Year, and placed all three of the label's three new artist releases in the Top 10 Most-Played New Artists of 2006 (as monitored by Mediabase and reported by USA Today and Country Aircheck).

Big Machine Records was Billboard Magazine's #1 Top Country Album Imprint of 2009, decorating it as the highest-selling record label group on Music Row.  In 2010 Big Machine was named Country Label of the Year by Country Aircheck Magazine/Powered by USA Today.  The artist roster for the Big Machine Label Group, which also counts The Valory Music Co. and the Republic Nashville imprints, includes Platinum superstars Taylor Swift, Reba and Jewel as well as Jack Ingram and newcomers Justin Moore, The Band Perry, Steel Magnolia, Jaron And The Long Road To Love, Sunny Sweeney, The Eli Young Band, SHEL and comedienne Melissa Peterman.

About Moontoast

Moontoast helps brands and individuals engage in Social Commerce. The Moontoast Social Commerce Platform provides highly customizable, branded Social Commerce solutions for brands and individuals who are looking to maximize their social media marketing and sales efforts.  For more information please visit

SOURCE Moontoast