Big Red Rooster Expands Digital Capabilities

Brand experience firm extends web offering through Net Point Marketing acquisition

May 01, 2013, 08:00 ET from Big Red Rooster

COLUMBUS, Ohio, May 1, 2013 /PRNewswire/ -- Big Red Rooster, a multidimensional brand experience firm that creates the touchpoints, environments, products and services of tomorrow, expanded its web and digital media capabilities through the incorporation of Net Point Marketing.

"As we strive to offer our clients solutions across every customer experience touchpoint, we identified a need to enrich our existing web and digital media capabilities," Big Red Rooster Chairman and Co-CEO Martin J. Beck said. "Digital technology increasingly impacts the customer experience, and Net Point Marketing's expertise will enable us to further develop holistic offers for our global clients."

Net Point Marketing, a Columbus, Ohio-based internet marketing consultancy, offers search engine optimization (SEO,) web development, public relations and inbound marketing services for its business-to-business and business-to-consumer clients. Its portfolio includes digital marketing, SEO and website design campaigns for companies such as Foot Solutions, Corna Kokosing, MicroCare and Centric Consulting.

"Net Point served as one of our strategic partners for several years, and we're glad to officially welcome them to the Big Red Rooster team," Beck said.

Net Point Marketing will now be called Big Red Rooster NetPoint. Net Point Marketing CEO David Peters will serve as managing director of the firm's expanding digital arm.

"I have valued Big Red Rooster and Net Point's partnership tremendously over the years, and this new step brings an opportunity to expand our digital capabilities to an unprecedented level," Peters said. "I look forward to strengthening Big Red Rooster's web development and strategic inbound marketing core service offerings, which will further enhance our client relationships and the important work they entrust to us."

Big Red Rooster NetPoint will operate from the firm's headquarters, which is located at 121 Thurman Avenue in Columbus.

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About Big Red Rooster

Big Red Rooster is a multidimensional brand experience firm that creates the touchpoints, environments, communications, products and services of tomorrow. With seven offices worldwide, our global client roster includes brands such as American Express, Jack Daniel's, Wrigley, Google, eBay and Nike.

Contact:  Vicki Eickelberger
(614) 255-0200

SOURCE Big Red Rooster