Big Red Rooster Opens New Office in Atlanta

Global brand experience firm expands reach through new office.

Aug 03, 2010, 14:24 ET from Big Red Rooster

COLUMBUS, Ohio, Aug. 3 /PRNewswire/ -- Big Red Rooster, a global brand experience firm, announced today the opening of its newest office in Atlanta, Georgia. The new location is the embodiment of Big Red Rooster's growth in the region and long-term commitment to client relationships.

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"Atlanta is an exciting market with a robust retailing community," says Aaron Spiess, President, Big Red Rooster. "Major retailers and consumer packaged goods companies are at a significant inflection point," says Spiess. "Our clients are looking to leverage shopper insights to drive performance at retail. We know how to speak to shoppers to get results in a tough economy."

Big Red Rooster's Atlanta office will be led by Dan Stanek, formerly of Kantar Retail, leveraging a core portfolio of services including strategy, innovation, merchandising, retail design and package design. "Dan brings an exceptional leadership style and a powerful legacy in retail consulting to our firm," remarks Spiess. "His global expertise and innovative approach to problem solving will be a tremendous platform for our Atlanta office."

To boost its presence in the market, Big Red Rooster plans to tap into the region's rich talent. "The creative talent in the Atlanta market is exceptional," remarks Spiess. "It has been great to connect with so many engaging professionals who can strategically support our growth."

About Big Red Rooster

Founded in 2002 by Martin Beck and Aaron Spiess, Big Red Rooster ( is known globally as a brand experience firm, focusing on the retailing, manufacturing, food service, healthcare, and service sectors. Activating shopper insights to transform brand experiences, Big Red Rooster's client roster includes world-class brands such as American Express, Jack Daniels, Wrigley, S.C. Johnson, Office Depot, and Nike. Big Red Rooster is the founding member of RoosterGroup Partners, a consortium of firms that create impact at the decision point where shoppers, retailers, and manufacturers meet.

SOURCE Big Red Rooster