Thanks to innovations like Google AdWords, retargeting, social media promotion and content marketing, it's getting easier for businesses to drive traffic to their online stores. However, all that traffic doesn't help if no one is buying. For example, an online retailer selling doll houses may have excellent search engine optimization (SEO) using keywords like "doll house furniture" or "dollhouse kit", but if their store is cluttered and the checkout process cumbersome, buyers may land on the site for a few seconds and move on. Keeping the potential customer engaged and interested is vital to making the sale.
The webinar helps sellers of all industries and e-commerce experience levels discover techniques to improve:
Online store design and layout
The hosts dig deeply into the importance of a quick, easy checkout process and offer advice on how to perform a checkout audit of your online store.
"There are several reasons why a customer doesn't complete their online purchase," said Heidi Wong, senior manager of distance learning at Bigcommerce. "In a recent survey of online shoppers by Invesp, the results were astounding. 14 percent said they didn't buy because there wasn't a guest checkout option, while 12 percent worried about providing too much personal information. Another 11 percent said the process was just too long, and 7 percent complained that there weren't enough payment options."
The webinar outlines helpful tips for online retailers to ensure their shoppers become buyers, especially in the checkout process:
Offer a guest checkout option, then ask them to sign up after their first purchase
Shorten your checkout process to a few steps and compare that to your competitors' process
Interested in starting your own online business? Bigcommerce can help. Sign up for a 15-day free trial and get started today.
About Bigcommerce Bigcommerce is the leading e-commerce platform for fast-growth businesses, enabling them to easily launch professional online stores in hours, not weeks or months. Existing clients Gibson Guitar, Zaggora.com, YETI Coolers and over 35,000 others are using Bigcommerce's built-in e-commerce and marketing capabilities to sell more with less effort. Bigcommerce was founded in 2009 by two Aussies turned part-time Texans with a vision to build a scalable, powerful e-commerce platform for every business in the world.