OXFORD, England, Feb. 6, 2013 /PRNewswire/ -- The latest research from Bike Trader, the UK's leading used bike marketplace, shows that the most searched bike in 2012 was the Honda CBR, well ahead of the Yamaha YZF and the Suzuki GSXR. A total of 2.14 million consumers searched specifically for the CBR with 1.54 million searching for the YZF and 1.37 million for the GSXR. Honda and Suzuki bikes dominated the top ten list of searches with four and three bikes respectively plus one each from BMW, Kawasaki and Yamaha. The Bike Trader website attracted a total of 52.3 million searches in 2012, up 9% on 2011, 33% of which came via a mobile device.
Top Ten used bike searches in 2012
- Honda CBR 2,142,762
- Yamaha YZF 1,539,130
- Suzuki GSXR 1,366,457
- Kawasaki ZX 552,660
- BMW R1200 519,061
- Honda VFR 494,541
- Honda CB 471,216
- Suzuki GSF 403,675
- Honda CBF 390,703
- Suzuki GSX 351,435
Dan Tye, Editor, Bike Trader said: "Adventure bikes might be selling well in dealer showrooms but based on the searches we've seen in 2012, there is still a large appetite for sportsbikes as the top four searches were dominated by these types of machine. It's not surprising that the BMW R1200 is in the top ten. Not only is it one of the best-selling new bikes, many of our visitors are keen to get their hands on a used one, at a lower price."
About Bike Trader/Auto Trader:
BikeTrader.co.uk features over 23,000 new and used bikes, reaching 1.2 million visitors per month and offers supporting products including bike insurance. Bike Trader is available across both online and mobile platforms. Auto Trader is the UK's number one motoring digital marketplace with over 11 million monthly unique users, carrying out over 120 million searches on more than 410,000 new and used vehicles. Over 2.5 million people access Auto Trader via their mobile devices every month, through the mobile-optimised site and apps developed for iPhone, iPad and Android. Auto Trader is part of Trader Media Group. For more information, visit www.autotrader.co.uk.
Trader Media Group is Europe's largest specialist multi-media group and supplier of leading automotive marketing products and services. Brands included in the Trader Media Group stable include: Auto Trader, Deltapoint, RAZSOR, 2ndByte and Autotrade-mail. Trader Media Group operates in the UK, Ireland and South Africa and is jointly owned by Guardian Media Group and Apax Partners. For more information, visit www.tradermediagroup.com
For further information, please contact:
Trader Media Press Centre
Tel: +44 (0)1865 342104
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SOURCE Bike Trader