SEATTLE, April 18, 2011 /PRNewswire/ -- Today WildTangent announced the promotion of Bill Clifford to senior vice president & general manager, WildTangent Media. Bill joined WildTangent ten years ago and has been a key driver of the success of the company's advertising business. With this expanded responsibility, Bill will oversee all functions of WildTangent's advertising business, drive key growth initiatives across social and mobile gaming, lead international expansion and manage a growing team with offices in New York, San Francisco, Chicago, Redmond, Los Angeles, Toronto and London. Bill will report directly to WildTangent's CEO, Mike Peronto.
"Bill has been a pioneer of new game advertising models and has been instrumental to the growth of WildTangent," said Peronto. "His well-deserved promotion reflects WildTangent's escalating leadership in the industry in creating value for game developers, major brand marketers and consumers worldwide."
Bill's ingenuity and awareness of the needs of both advertisers and game developers helped successfully launch BrandBoost, a proprietary ad platform for social games, which has powered more than 200 campaigns on Facebook just one year after launch. Bill and his team's passion for driving valuable engagement between brands and consumers has resulted in award-winning campaigns for major global brands like Unilever and P&G.
For the past three years, Bill has served the company as vice president, Advertising Sales. During that time he helped drive media revenues to a compound annual growth rate of more than 35 percent, while building a global ad sales organization and aggregating an audience of more than 175 million unique users worldwide through the BrandBoost network.
Prior to joining WildTangent, Bill was an ad sales executive at News Corporation's News Digital Media. He is a charter member of the IAB Games Committee and also sits on the IAB Sales Executive Council. He is a graduate of Georgetown University.
WildTangent operates a cross-platform games service that allows consumers around the world to access downloadable, online and social games through one convenient Games App. Fueled by our digital currency, WildCoins, and a proprietary ad platform, BrandBoost, the service delivers the most cost efficient way to play games. Consumers can rent games, purchase them or play for free courtesy of brand advertisers.
WildTangent Media also powers advertising for a growing portfolio of 3rd party online and social game developers enabling brands to reach more than 175 million monthly players worldwide with engagement based advertising through our BrandBoost network. BrandBoost has been adopted by premium publishers like Digital Chocolate, Crowdstar, Playdom, Sony Online Entertainment and DreamWorks and is utilized by major global brand advertisers like Unilever, P&G, Microsoft, Kraft and others.