NEW YORK, May 11, 2016 /PRNewswire/ -- The John Frieda® Beach Blonde® hair care team is aligning with bestselling surf brand Billabong for a partnership that's made for beach devotees. Known as the authorities on flawlessly beachy hair and spirited, effortless style, the brands are coming together to create the ultimate summer for those who are dedicated to beach filled, sea-soaked days. Launching this May, the partnership will include a number of exclusive bi-coastal events lasting all season long.
"The Billabong woman lives for days filled with perfect waves, sandy skin, and new adventures and the John Frieda® Beach Blonde® product line shares that same attitude. Bringing these two brands together is the perfect way for us to give women everything they need for their beach-loving, surf-inspired style," says Cathy Curtis, the Global Vice President Marketing for Billabong Women's.
To kick off the collaboration, the brands will be releasing an exclusive A Bikini Kinda Life X Beach Blonde® kit, which will include everything beach-lovers need for flawless beach hair. The kits will be filled with a selection of travel-sized John Frieda® Hair Care products from the Beach Blonde® line, as well as coveted accessories from Billabong—ensuring you have everything you need to keep that just-off-the-beach style long after the days of summer are gone. Packaged in an ocean-printed clutch, it's a must for wave-worshippers across the country.
"Beachy waves and just out-of-the-ocean style are not a summer trend—we know that women covet that look all year round," says Heather Warnke, Director of Marketing at Kao USA. "What better brand than Billabong, the ultimate purveyor of endless summer style, to be our partner in bringing this effortlessly-cool mindset to life."
In addition, the collaboration will also include events on the East and West Coasts, exclusive social media content and a series of behind-the-scenes video vignettes that will give fans an up-close look at the lives of some of their favorite, inspiring female surfers.
ABOUT BILLABONG: Billabong holds a leading market share position in actions sports surf/specialty channels. The brand, dedicated to its core surfing heritage, has evolved from handcrafting board shorts for surfers back in 1973 to become the leading design force for authentic surf apparel and accessories. At Billabong we are driven by the desire to Inspire Youth. We have a commitment to innovation, the environment, the community, and offering uncompromised quality to all who come in contact with the Billabong brand. This includes our support and sponsorship of some of the best athletes in the world. These behaviors shape and mold our actions and control the way we think, feel and create. The platform we stand upon comes in the form of surf, skate, snow and wakeboarding lifestyles. Within these realms is a world of forward-looking and progressive style, art, environmental and humanitarian efforts, music, product, events, personalities and digital activations that all shape the way we communicate. Ultimately Billabong's purpose is to inspire and activate the communities in which we inhabit.
For more information go to www.Billabong.com @BillabongWomens
ABOUT KAO USA: Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban® antiperspirant-deodorants and Total Refresh® Cooling Body Cloths; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz-Ease®, Luxurious Volume®, Sheer Blonde®, Beach Blonde®, Brilliant Brunette®, Radiant Red® and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation
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SOURCE John Frieda Hair Care