Billboard sign manufacturing market to grow at a CAGR of 3.3% from 2022 to 2027: High growth of retail space to drive growth - Technavio

NEW YORK, May 9, 2023 /PRNewswire/ -- The billboard sign manufacturing market size is estimated to grow by USD 8.07 billion during 2022-2027. Moreover, the growth momentum will progress at a CAGR of 3.3% during the forecast period. The market is segmented by end-user (retail, corporate, hospitality, sports and entertainment, and others) and geography (North America, APAC, Europe, South America, and Middle East and Africa). The retail segment will account for a significant share of market growth during the forecast period. With the rise in competition among retailers, businesses are looking for new ways to attract customers. They are integrating games, interactive gesture recognition, smartphone applications, social media applications, and interactive touch recognition capabilities into their digital billboards. These factors will drive the growth of the retail segment during the forecast period. The high growth of retail space is driving market growth. The retail industry is growing at a high rate owing to the increasing demand for consumer goods and business expansion by retailers. Rapid urbanization, rising household incomes, and increasing demand for high-quality products and experiences are driving the growth of the retail sector. Retailers can use signage as a marketing tool by disseminating information, creating an engaging customer experience, and attracting more customers. These factors are expected to fuel the growth of the market during the forecast period. To understand more about the market and the key analysis, request a sample report.

Billboard sign manufacturing market insights -

• Vendors: 15+, including APG SGA SA, Bennett Coleman and Co. Ltd., Burkhart Advertising Inc., Clear Channel Outdoor Holdings Inc., Daktronics Inc., Drury Displays Inc., Euro Media Group, EyeMedia, Fairway Outdoor LLC, Global Media and Entertainment Ltd., IZON Global Media, JCDecaux SE, Kesion Co. Ltd., Nomadic Genius LLC, oOh media Ltd., OUTFRONT Media Inc., Primedia Pty Ltd., Stroer SE and Co. KGaA, Talon Outdoor Ltd., Total Outdoor Media, among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: End-user (retail, corporate, hospitality, sports and entertainment, and others) and geography (North America, APAC, Europe, South America, and Middle East and Africa)

In 2017, the retail segment was valued at USD 12.44 billion. From a regional perspective, North America held the largest market share in 2017. 

Billboard sign manufacturing market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity
• For highlights on customer landscape analysis, download a sample!

Billboard sign manufacturing market - Vendor insights

The global billboard sign manufacturing market is moderately fragmented, with the presence of numerous global and regional players. Key vendors are focusing on M&A to compete in the market. In addition, vendors are extending their product portfolio by investing significantly in R&D. The competitive environment in the market is expected to intensify during the forecast period, as major players are competing based on factors such as the cost of production, new product innovations, price ability, operational and R&D costs, and product quality. Technavio report analyzes the market's competitive landscape and offers information on several market vendors, including

• Burkhart Advertising Inc. - The company offers billboard sign manufacturing services such as large format bulletins, posters, and digital units.
• Clear Channel Outdoor Holdings Inc. - The company offers billboard sign manufacturing services such as bulletins, digital billboards, posters, premium panels, and squares, among others.
• Daktronics Inc. - The company offers billboard sign manufacturing services such as digital billboards, video walls, and landmark displays, among others.
• Drury Displays Inc. - The company offers billboard sign manufacturing services such as digital billboards, static billboards, and tri-action billboards.
• Euro Media Group
• EyeMedia
• Fairway Outdoor LLC
• Global Media and Entertainment Ltd.
• IZON Global Media
• JCDecaux SE
• Kesion Co. Ltd.
• Nomadic Genius LLC
• oOh media Ltd.
• OUTFRONT Media Inc.

Billboard sign manufacturing market – Market dynamics

Major trends

• Advent of collaborative robots for billboard sign manufacturing
• Growing adoption of Industry 4.0
• Use of AI with outdoor advertising

Advances in robotics have led to the development of collaborative robots, which are also called cobots. These robots can interact and work with humans. They are compact, lightweight, and highly flexible. In the sign manufacturing process, cobots are used to assemble and test the electronic parts or components of signs. Cobots help human workers manufacture products efficiently. They are cost-effective, productive, and adaptable and contribute to the sustainability of the supply chain. These factors will help sign manufacturers increase their revenues during the forecast period.

Key challenges

• Growing popularity of digital marketing
• Lack of skilled manpower
• High cost of billboard signs

Vendors are utilizing social media platforms such as Twitter and Facebook to market their services, products, and solutions. Digital marketing enables vendors to target a wide range of customers regardless of their geographic footprint. They can use online marketing through websites and social media platforms to increase brand awareness and grow their reach. Investing in digital marketing campaigns is cost-effective, and marketers can use various tools to reach a wider audience. On the other hand, traditional marketing methods such as billboard signs involve high installation costs. This, in turn, is expected to have a negative impact on the growth of the global market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

The billboard sign manufacturing market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this billboard sign manufacturing market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the billboard sign manufacturing market between 2023 and 2027
• Precise estimation of the size of the billboard sign manufacturing market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the billboard sign manufacturing market across North America, APAC, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of billboard sign manufacturing market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 13: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 14: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global billboard sign manufacturing market 2017 - 2021 
• Exhibit 17: Historic Market Size – Data Table on Global billboard sign manufacturing market 2017 - 2021 ($ billion)

• 4.2 End-user Segment Analysis 2017 - 2021 
• Exhibit 18: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)

• 4.3 Geography Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.4 Country Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 21: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 22: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 23: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 24: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 25: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 26: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 27: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments
• Exhibit 28: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 29: Data Table on End-user - Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 30: Chart on Comparison by End-user
• Exhibit 31: Data Table on Comparison by End-user

• 6.3 Retail - Market size and forecast 2022-2027 
• Exhibit 32: Chart on Retail - Market size and forecast 2022-2027 ($ billion)
• Exhibit 33: Data Table on Retail - Market size and forecast 2022-2027 ($ billion)
• Exhibit 34: Chart on Retail - Year-over-year growth 2022-2027 (%)
• Exhibit 35: Data Table on Retail - Year-over-year growth 2022-2027 (%)

• 6.4 Corporate - Market size and forecast 2022-2027 
• Exhibit 36: Chart on Corporate - Market size and forecast 2022-2027 ($ billion)
• Exhibit 37: Data Table on Corporate - Market size and forecast 2022-2027 ($ billion)
• Exhibit 38: Chart on Corporate - Year-over-year growth 2022-2027 (%)
• Exhibit 39: Data Table on Corporate - Year-over-year growth 2022-2027 (%)

• 6.5 Hospitality - Market size and forecast 2022-2027 
• Exhibit 40: Chart on Hospitality - Market size and forecast 2022-2027 ($ billion)
• Exhibit 41: Data Table on Hospitality - Market size and forecast 2022-2027 ($ billion)
• Exhibit 42: Chart on Hospitality - Year-over-year growth 2022-2027 (%)
• Exhibit 43: Data Table on Hospitality - Year-over-year growth 2022-2027 (%)

• 6.6 Sports and entertainment - Market size and forecast 2022-2027 
• Exhibit 44: Chart on Sports and entertainment - Market size and forecast 2022-2027 ($ billion)
• Exhibit 45: Data Table on Sports and entertainment - Market size and forecast 2022-2027 ($ billion)
• Exhibit 46: Chart on Sports and entertainment - Year-over-year growth 2022-2027 (%)
• Exhibit 47: Data Table on Sports and entertainment - Year-over-year growth 2022-2027 (%)

• 6.7 Others - Market size and forecast 2022-2027 
• Exhibit 48: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 50: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by End-user 
• Exhibit 52: Market opportunity by End-user ($ billion)
• Exhibit 53: Data Table on Market opportunity by End-user ($ billion)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 54: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 55: Chart on Market share by geography 2022-2027 (%)
• Exhibit 56: Data Table on Market share by geography 2022-2027 (%)

• 8.2 Geographic comparison 
• Exhibit 57: Chart on Geographic comparison
• Exhibit 58: Data Table on Geographic comparison

• 8.3 North America - Market size and forecast 2022-2027 
• Exhibit 59: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 8.4 APAC - Market size and forecast 2022-2027 
• Exhibit 63: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 8.5 Europe - Market size and forecast 2022-2027 
• Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 8.6 South America - Market size and forecast 2022-2027 
• Exhibit 71: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 72: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 8.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 75: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 8.8 US - Market size and forecast 2022-2027 
• Exhibit 79: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on US - Year-over-year growth 2022-2027 (%)

• 8.9 China - Market size and forecast 2022-2027 
• Exhibit 83: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on China - Year-over-year growth 2022-2027 (%)

• 8.10 UK - Market size and forecast 2022-2027 
• Exhibit 87: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 8.11 Canada - Market size and forecast 2022-2027 
• Exhibit 91: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 8.12 Japan - Market size and forecast 2022-2027 
• Exhibit 95: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 8.13 Market opportunity by geography 
• Exhibit 99: Market opportunity by geography ($ billion)
• Exhibit 100: Data Tables on Market opportunity by geography ($ billion)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 101: Impact of drivers and challenges in 2022 and 2027

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape
• Exhibit 102: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 103: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 104: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 105: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 106: Matrix on vendor position and classification

• 11.3 APG SGA SA
• Exhibit 107: APG SGA SA - Overview
• Exhibit 108: APG SGA SA - Product / Service
• Exhibit 109: APG SGA SA - Key offerings

• 11.4 Burkhart Advertising Inc. 
• Exhibit 110: Burkhart Advertising Inc. - Overview
• Exhibit 111: Burkhart Advertising Inc. - Product / Service
• Exhibit 112: Burkhart Advertising Inc. - Key offerings

• 11.5 Clear Channel Outdoor Holdings Inc. 
• Exhibit 113: Clear Channel Outdoor Holdings Inc. - Overview
• Exhibit 114: Clear Channel Outdoor Holdings Inc. - Business segments
• Exhibit 115: Clear Channel Outdoor Holdings Inc. - Key offerings
• Exhibit 116: Clear Channel Outdoor Holdings Inc. - Segment focus

• 11.6 Daktronics Inc.
• Exhibit 117: Daktronics Inc. - Overview
• Exhibit 118: Daktronics Inc. - Business segments
• Exhibit 119: Daktronics Inc. - Key news
• Exhibit 120: Daktronics Inc. - Key offerings
• Exhibit 121: Daktronics Inc. - Segment focus

• 11.7 Drury Displays Inc.
• Exhibit 122: Drury Displays Inc. - Overview
• Exhibit 123: Drury Displays Inc. - Product / Service
• Exhibit 124: Drury Displays Inc. - Key offerings

• 11.8 Euro Media Group
• Exhibit 125: Euro Media Group - Overview
• Exhibit 126: Euro Media Group - Product / Service
• Exhibit 127: Euro Media Group - Key offerings

• 11.9 Fairway Outdoor LLC
• Exhibit 128: Fairway Outdoor LLC - Overview
• Exhibit 129: Fairway Outdoor LLC - Product / Service
• Exhibit 130: Fairway Outdoor LLC - Key offerings

• 11.10 Global Media and Entertainment Ltd. 
• Exhibit 131: Global Media and Entertainment Ltd. - Overview
• Exhibit 132: Global Media and Entertainment Ltd. - Product / Service
• Exhibit 133: Global Media and Entertainment Ltd. - Key offerings

• 11.11 JCDecaux SE
• Exhibit 134: JCDecaux SE - Overview
• Exhibit 135: JCDecaux SE - Business segments
• Exhibit 136: JCDecaux SE - Key news
• Exhibit 137: JCDecaux SE - Key offerings
• Exhibit 138: JCDecaux SE - Segment focus

• 11.12 Kesion Co. Ltd.
• Exhibit 139: Kesion Co. Ltd. - Overview
• Exhibit 140: Kesion Co. Ltd. - Product / Service
• Exhibit 141: Kesion Co. Ltd. - Key offerings

• 11.13 oOh media Ltd.
• Exhibit 142: oOh media Ltd. - Overview
• Exhibit 143: oOh media Ltd. - Product / Service
• Exhibit 144: oOh media Ltd. - Key offerings

• 11.14 OUTFRONT Media Inc.
• Exhibit 145: OUTFRONT Media Inc. - Overview
• Exhibit 146: OUTFRONT Media Inc. - Business segments
• Exhibit 147: OUTFRONT Media Inc. - Key offerings
• Exhibit 148: OUTFRONT Media Inc. - Segment focus

• 11.15 Stroer SE and Co. KGaA 
• Exhibit 149: Stroer SE and Co. KGaA - Overview
• Exhibit 150: Stroer SE and Co. KGaA - Business segments
• Exhibit 151: Stroer SE and Co. KGaA - Key offerings
• Exhibit 152: Stroer SE and Co. KGaA - Segment focus

• 11.16 Talon Outdoor Ltd.
• Exhibit 153: Talon Outdoor Ltd. - Overview
• Exhibit 154: Talon Outdoor Ltd. - Product / Service
• Exhibit 155: Talon Outdoor Ltd. - Key offerings

• 11.17 Total Outdoor Media
• Exhibit 156: Total Outdoor Media - Overview
• Exhibit 157: Total Outdoor Media - Product / Service
• Exhibit 158: Total Outdoor Media - Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 159: Inclusions checklist
• Exhibit 160: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 161: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 162: Research methodology
• Exhibit 163: Validation techniques employed for market sizing
• Exhibit 164: Information sources

• 12.5 List of abbreviations 
• Exhibit 165: List of abbreviations

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