Biltmore Launches Biltmore Inspirations, New Home Party Business

Consultants offer exclusive Biltmore products through in-home parties

Sep 20, 2011, 14:19 ET from The Biltmore Company

ASHEVILLE, N.C., Sept. 20, 2011 /PRNewswire/ -- The Biltmore Company in Asheville, N.C., has launched Biltmore Inspirations, a new home party business inspired by America's largest home and its legacy of entertaining and hospitality.

(Photo: http://photos.prnewswire.com/prnh/20110920/CL71919 )

Biltmore Inspirations offers consultants the opportunity to build their own business by selling an exclusive collection of tableware, home decor, wine accessories and chef-selected foods, all influenced by the unique beauty of Biltmore, the 250-room French Renaissance chateau located in western North Carolina that was once home to George and Edith Vanderbilt. Consultants share the products in a home party environment.

"This is a truly special line of products, developed specifically for Biltmore Inspirations," said Tim Rosebrock, vice president of Biltmore's home products division. "These products, suitable for everyday use, are directly tied to the Biltmore experience, and reflect the quality and craftsmanship that our customers expect."

Products include easy-to-prepare specialty foods selected by chefs from the estate's restaurants, versatile serving pieces and decor items based on the art, design and architecture of the Chateau and Gardens, and stylish wine accessories inspired by the award-winning Winery and Biltmore's wine-making heritage.

Biltmore Inspirations is the latest branded product venture for The Biltmore Company. For over 20 years, the company has produced products under the Biltmore brand name, including Biltmore wines, licensed home decor furnishings and garden accessories.

As the first home party business to be associated with an historic destination property, Biltmore Inspirations is unique to the growing direct selling industry, which, according to the Direct Selling Association, generates almost $30 billion in business annually for more than 15 million people working in the field across the U.S.

"Biltmore Inspirations is an ideal opportunity for our consultants to build a business with an established brand," said Ann Ashley, president of Biltmore's home products division. "And it is another way for our company to expand based on our brand and our focus on quality, hospitality, entertaining and community service."

Biltmore Inspirations launched in July 2011 and has consultants in 42 states. Visit www.biltmoreinspirations.com for information about Biltmore Inspirations and to learn how to become part of the Consultant Team.

About Biltmore

Located in Asheville, North Carolina, Biltmore was the vision of George W. Vanderbilt.  Designed by Richard Morris Hunt, the 250-room French Renaissance chateau is America's largest home.  On exhibit is the Vanderbilt family's original collection of furnishings, art and antiques.  The estate is a National Historic Landmark and encompasses 8,000 acres of renowned gardens and grounds designed by Frederick Law Olmsted.  Under leadership of Vanderbilt's great-grandson, Biltmore has grown to include the four-star Inn on Biltmore Estate, Antler Hill Village, its award-winning Winery and Antler Hill Farm.  In addition to the historic attraction, the company includes a home products division featuring Biltmore For Your Home and Biltmore Inspirations; and Biltmore Wine Company, which produces 170,000 cases of wine distributed in 26 states.  To learn more, visit www.biltmore.com.

SOURCE The Biltmore Company



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