BioMatrix Infusion Pharmacy Rebrands as LUX Infusion, Signaling a Unified Vision for the Future of Infusion Care
Name Change and New Visual Identity Position the Organization for Continued Growth and an Elevated Patient-Centered Experience.
PLANTATION, Fla., April 1, 2026 /PRNewswire/ -- BioMatrix Infusion Pharmacy today announced its rebrand to LUX Infusion, effective April 1. Along with their new name, the organization is unveiling an updated visual identity, mission, and vision, marking a significant milestone in its evolution.
Uniting Under One Vision
The transition to LUX Infusion is not a departure from the BioMatrix brand* legacy, but a natural evolution of its growth. The name LUX Infusion reflects the company's transformation into a fully integrated infusion services platform. It provides in-home infusion and ambulatory infusion center services to patients, while continuing to partner with providers and other business partners nationwide.
"This rebrand marks an important milestone in our journey," said Ted Kramm, Chief Executive Officer. "As LUX Infusion, we are uniting our teams under one clear and shared identity and strengthening our culture. This rebrand will continue to sharpen our focus on what matters most: delivering exceptional infusion care with compassion, consistency, and excellence at every touchpoint."
A defining element of LUX Infusion's vision is its flexible care model, which allows the company to meet patients where they are, providing high-quality infusions in their home or at one of its infusion center locations. From Alaska to Massachusetts, its infusion services platform enables personalized treatment experiences while maintaining close coordination with referring providers and health system partners.
A New Name. The Same Trusted Care.
While the name is changing, the commitment to care remains the same. Patients, providers, and healthcare partners can expect the same trusted teams, clinical expertise, responsiveness, and personal attention that have always defined the organization.
With a unified brand and strategic direction, LUX Infusion is well-positioned to expand its national footprint through new locations and targeted acquisitions. The organization will continue to invest in its people, technology, and clinical capabilities to ensure patients receive high quality, coordinated infusion care wherever they receive treatment.
LUX Infusion is a portfolio company of Frazier Healthcare Partners. To learn more, please visit www.luxinfusion.com and follow the company on Facebook, LinkedIn, and X.
*Brands include: BioMatrix Specialty Pharmacy, BioMatrix Specialty Infusion, Mylyfe, LLC, Upstate HomeCare, Infucare Ltd., IV Care, LLC, First Choice Wellness Centers LLC, Total Infusion Care, LLC.
About LUX Infusion
LUX Infusion is elevating infusions into an experience. As a U.S. based, clinician-led infusion services company, it provides both home infusion and ambulatory infusion center services, bringing clarity, compassion, and expertise to every patient relationship. With faster therapy starts, dedicated patient support, and continuous data sharing with providers, LUX Infusion ensures patients feel supported, and providers and partners can trust in better adherence and outcomes.
Media Contact:
Tara Marchese
Senior Director of Marketing, LUX Infusion
Tel: 954-908-7636
Email: [email protected]
SOURCE LUX Infusion / BioMatrix Infusion Pharmacy
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