DALLAS, May 31, 2013 /PRNewswire/ -- BioTE Medical COO Dan DeNeui today announced a strategic partnership with WebToMed, a Chicago based digital medical marketing firm. BioTE Medical is a leading provider of bio-identical hormone pellet therapy. After launching in 2011, BioTE has experienced significant growth expanding their services to multiple US markets. According to DeNeui, WebToMed has been retained to offer web based marketing services to BioTE Medical's expanding base of medical practitioners nationwide.
Commenting on the partnership, DeNeui said, "We see our affiliation with WebToMed as strategic on a number of levels. First, because of the explosive growth that BioTE Medical has experienced, we need a robust solution to equip BioTE certified practitioners with a best-practices solution for web marketing. Additionally, the combination of BioTE's profitable business model along with WebToMed's highly targeted and efficient web marketing system is creating a huge opportunity for physicians, many of whom are currently struggling because of managed care and healthcare reform."
Dr. Gary Donovitz, Founder and Medical Director of BioTE Medical, commented further on the partnership with WebToMed. He said, "Healthcare is indeed at a crossroads. Every day talented physicians are closing their practices because of both uncertainty and the increased difficulty in dealing with managed care. BioTE Medical's natural hormone pellet therapy is helping physicians revitalize their practices. The BioTE Method is supported by decades of research studies and we've developed a profitable business model that isn't being squeezed by managed care. With the addition of WebToMed's powerful web marketing component, our program truly has the potential to be a turn-around for struggling physicians. We have practitioners who are devoting most if not all of their practice to BioTE hormone pellet therapy."
WebToMed specializes in medical website design, internet marketing and e-commerce solutions. Phillip Kujawski, WebToMed Managing Director, commented on his firm's partnership with BioTE Medical. He said, "At WebToMed, we have more than a decade of experience working with America's best medical professionals. We've been very aware of pellet-based hormone replacement as an emergent medical industry and we are very excited to bring our proven marketing system to BioTE Medical. There is no doubt that BioTE is the industry leader of bio-identical hormone therapy."
WebToMed VP of Marketing Ryan Kuczen commented on the marketing system that BioTE and WebToMed will be offering partner physicians. He said, "Over the years of working with medical industry leaders, we've discovered that doctors are looking for a marketing program that brings measurable results. The campaigns that we will generate for BioTE Medical practitioners offer a turn-key, web-based solution that will promote their practices and bring in new patients."
In addition to digital marketing, BioTE Medical has successfully utilized traditional media to build branding and fuel patient growth. According to DeNeui, the combination of digital and traditional media can be very powerful. DeNeui added, "In select markets we've utilized radio and television personalities to endorse BioTE with great success. With the help of our agency, McQ Media, we are able to find incredible opportunities to reach our target markets."
BioTE Medical has been recognized for creating high standards in training, dosing and patient satisfaction and retention. Monthly training sessions held in Dallas are well attended and attract physicians from across the US. In addition to training on the BioTE Medical method, marketing and business training is also provided to physician's staffs. DeNeui commented, "We are being very deliberate to build the key areas at BioTE. From training to marketing to business, our goal is to provide our medical practitioners and patients with the very best."
SOURCE BioTE Medical