Birch Benders Unveils the First Organic Quick Bread and Muffin Mixes

Innovative Baking Mix Brand Introduces Line Extension with Organic Chocolate Chip and Organic Blueberry Quick Bread and Muffin Mixes

CHICAGO, March 31, 2025 /PRNewswire/ -- Birch Benders, the brand known for its deliciously simple baking mixes, is sweetening the baking aisle with a groundbreaking launch: Organic Chocolate Chip and Organic Blueberry Quick Bread and Muffin Mixes. As the first widely available organic options of their kind, these mixes combine the convenience of quick baking with the superior taste and quality of real, organic ingredients. You can find the two new Birch Benders Quick Bread and Muffin Mixes nationwide now at select retailers like Walmart, Kroger Banners as well as online at BirchBenders.com.

Perfect for busy mornings or easy, wholesome snacks, these mixes are made with real blueberries and chocolate chips for a rich, home-baked flavor. Preparation is a breeze—just add eggs, milk, and oil for moist, fluffy quick bread or muffins that deliver a bakery-worthy taste in every bite. Birch Benders continues to set the standard for great-tasting, better-for-you baking solutions with its commitment to using only the finest organic ingredients.

The Flavors:

Organic Blueberry (13.5 oz): Bursting with sweet, fruity flavor, this mix delivers the perfect balance of tangy and sweet in moist, tender muffins or quick bread.

Organic Chocolate Chip (14.3 oz): Loaded with real chocolate chips, this mix creates indulgent treats with melt-in-your-mouth chocolate goodness in every bite.

"We are excited to introduce our Organic Blueberry and Organic Chocolate Chip Quick Bread and Muffin Mixes, the first organic options of their kind on the market," stated Dan Anglemyer, Chief Operating Officer "These mixes bring the perfect balance of convenience, quality, and flavor, all made with real, organic ingredients. We're proud to offer a simple and delicious way for our customers to enjoy fresh, wholesome baked goods at home."

Birch Benders Organic Blueberry and Chocolate Chip Quick Bread and Muffin Mix will be available at Sprouts, Walmart, and Kroger as well as on BirchBenders.com.

About Birch Benders
Founded in 2011, Birch Benders is the number one pancake & waffle mix brand in the natural channel nationally. In addition to its flagship just-add-water pancake & waffle mixes, Birch Benders offers a suite of products including frozen toaster waffles, syrup, and dry baking mixes. All of the brand's products are naturally delicious, easy-to-make, and utilize high-quality ingredients. For more information on Birch Benders, please visit birchbenders.com and follow us along on Instagram @BirchBenders. 

About Hometown Food Company
Hometown Food Company, based in Chicago, IL, was formed by Brynwood Partners in August 2018. The portfolio includes the exclusive U.S. rights to the iconic Pillsbury™ brand's shelf-stable baking products, including Funfetti®, along with the Hungry Jack®, Arrowhead Mills®, White Lily®, Jim Dandy®, De Wafelbakkers® and Martha White® brands. Hometown expanded its portfolio of brands in January 2023 by acquiring the Birch Benders® brand. For more information on Hometown Foods, please visit hometownfoodcompany.com.

Media Contact:

Rachel Powell

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SOURCE Birch Benders