Bird&Be Named Top Prenatal by Consumer Reports for the Second Time -- One of Only Two Brands Who Passed Testing

In new testing of 17 prenatal vitamins, Consumer Reports found that 15 did not match their labeled nutrient levels. Bird&Be's Complete Prenatal Pack was ranked as one of the safest choices, and one of only two that met label claims.

TORONTO, Aug. 24, 2026 /PRNewswire/ -- Consumer Reports recognized Bird&Be as one of the safest and highest quality prenatal vitamins available. The independent nonprofit conducted rigorous testing of 17 over-the-counter prenatals for label accuracy and heavy metals and found that nearly all — 15 of 17 — failed to match levels of key nutrients than their labels claimed, including folic acid which is essential for fetal neural tube development. Bird&Be's Complete Prenatal Pack was one of just two products that delivered nutrient levels that aligned with their labels, marking the second time Consumer Reports has named Bird&Be as one of its most-recommended prenatals.

What did Consumer Reports find?

• 15 of 17 prenatals tested had nutrient levels outside of label claims.
• Half of gummy prenatals contained less folate than labeled, a nutrient critical in early pregnancy.
• Bird&Be's Complete Prenatal Pack matched labels across every nutrient tested.

Why does Bird&Be measure up?

Developed by fertility doctors and OB-GYNs with doctor-recommended nutrients for pregnancy, Bird&Be's best-in-class formulations are made in GMP-certified facilities, lab-tested, licensed by Health Canada — a federal authority that assesses products for safety and quality — and Clean Label Project Certified to meet Prop 65 standards for heavy metals.

What should expecting parents look for in a prenatal?

Prenatal vitamins are a routine part of prenatal care, yet they're highly un-regulated, so brands aren't required to verify their contents before reaching shelves. Bird&Be sets a new standard of care, and Consumer Reports' findings back up years of the brand's third-party testing and position as one of the safest, most-trusted and recommended prenatals.

"Expecting parents deserve products they can trust. Bird&Be is committed to making supplements that are safe and effective, built on rigorous scientific standards. Consumer Reports identified a gap in oversight for our category, and its consistent recognition of Bird&Be confirms the commitment to high quality that we've made to our customers and healthcare providers since day one," said Samantha Diamond, CEO and Co-Founder of Bird&Be.

Bird&Be is available at birdandbe.com, Amazon, and Ulta.

About Bird&Be

Bird&Be makes best-in-class prenatal products designed to help people take control of their reproductive health. Every formula is developed by fertility doctors and OB-GYNs and made to meet or exceed rigorous safety and quality standards.

SOURCE Bird&Be