Bitbop™ On-Demand Mobile Entertainment Service Launches on Windows Phone 7

NEW YORK, Jan. 20, 2011 /PRNewswire/ -- Jesta Digital announced today that Bitbop (www.bitbop.com  and m.bitbop.com), an on-demand mobile TV and movie subscription service, will now be available to Windows© Phone 7 smartphone users via Windows Phone Marketplace. The Bitbop service has been seamlessly integrated into the elegant Windows Phone 7 interface; including the phone's Music + Videos Hub which enables users to resume watching a previously accessed television program or manage their queue of chosen content.

Initially launched in 2010 on BlackBerry® phones and more recently on the Android™ platform, Bitbop's easy-to-use wireless service will now be available in beta on all Windows Phone 7 handsets.

"The elegance and simplicity of Windows Phone 7 is a great match for Bitbop," said Joe Bilman, Executive Vice President, Global Products, Jesta Digital and chief architect of Bitbop.  "Both Bitbop and Windows Phone 7 were designed to give consumers the highest quality experience with the greatest simplicity. Bitbop's on demand entertainment service is a perfect match for Microsoft's Windows Phone 7 anytime entertainment center."

"Bitbop is a great example of the kind of rich applications created by our rich developer ecosystem that people will find on Windows Phone Marketplace," said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. "The apps and games found on Windows Phone Marketplace, including Bitbop, have been designed to take advantage of the phone's unique features and design to help people get the most out of their phone," he continued.

"Bitbop's integration with Windows Phone 7 takes us one step further in anytime, anywhere, as you like it entertainment.  The Windows Phone 7 Music + Videos Hub will allow Bitbop subscribers to start and stop viewing of their favorite shows directly from the Hub without having to return to the Bitbop app. This seamless integration of the Bitbop service will mean even greater convenience for consumers and will enhance their entertainment experience," said Chris Hoerenz, Chief Marketing Officer for Jesta Digital.

For a limited time, Bitbop will offer 60 days of free access to Bitbop's entire catalog of the best of television to a select number of WP7 users who download and install the Bitbop application. This exclusive promotion will give early adopters of the WP7 phones a chance to stream and download full episodes of their favorite shows for instant or unconnected viewing.  

Bitbop meets the demand of today's mobile entertainment consumer for a high-quality video experience that can be viewed anywhere at any time, instantly over 3G, 4G or Wi-Fi. Subscribers can choose from a selection of exciting programming from numerous top-notch content partners and can browse and manage a personal queue of viewing choices directly from their phones or computers. Bitbop offers unlimited full-length commercial free TV shows for on demand streaming or temporary download for $9.99 a month.  The company plans to offer full-length movies later this year.

About Bitbop

Bitbop is a new wireless subscription service delivering on demand mobile TV and movies directly to U.S. consumers' smartphones. The company's state-of-the-art platform puts the flexibility of a home-based media center right in the user's pocket. Bitbop's service is accessible from any 3G or wireless network and features unlimited streaming or downloading of selected content from quality partners.

http://www.bitbop.com/networks.

About Jesta Digital

Jesta Digital is a leading global entertainment provider.  The company is headquartered in Berlin, Germany, Beverly Hills, California and New York City, New York with offices and operations throughout North America, Europe, South America and Australia. Jesta Digital is a part of the Jesta Group, a diversified company with a long history as a leading investor in all classes of global real estate and hospitality as well as in other important sectors of the economy, notably in the fields of manufacturing, technology and aviation. Jesta is headquartered in London, Paris, Montreal and New York. 

Android is a trademark of Google Inc.

SOURCE Jesta Digital