Bitdefender Promotes Mihaela Paun & Ciprian Istrate to Vice President Roles to Cement Gains in Consumer Business Operations

Mar 29, 2016, 10:13 ET from BitDefender SRL

BUCHAREST, Romania, March 29, 2016 /PRNewswire/ --

Bitdefender has promoted Mihaela Paun to Vice President Consumer Sales and Marketing and Ciprian Istrate to Vice President Consumer Solutions, to further accelerate the impressive development of the company. This step is part of the company-wide initiative to establish dedicated teams for each business segment - consumer and enterprise - and cement the company's position as the provider of the world's most-trusted cyber security technology.

Under their leadership, Bitdefender consumer security solution sales consistently beat the average industry growth rate.

"The consumer business grew globally at an annual rate (CAGR) of 30% in the last three years, in a market where the major players' sales decreased or were at a standstill," Bitdefender's COO, Bogdan Irina says. "Our objective is to further accelerate that gain. Our market-changing integrated home cybersecurity solution Bitdefender BOX will play an important role in reaching our objective."

Leading a team of 50, Mihaela Paun will develop consumer business in markets such as the Netherlands, Japan and Canada. By focusing on innovative sales techniques and using the most advanced technologies of digital communication, Mihaela Paun in her new role will develop the global strategy for the integrated home cybersecurity solution Bitdefender BOX, which protects all internet-connected devices in a home, pioneering a completely new category in the industry. Mihaela Paun, who has been at Bitdefender since 2002, is a founder of the digital marketing division and the coordinator of online sales, the main distribution channel for consumer security solutions.

Ciprian Istrate, previously Global Marketing Director, has been at Bitdefender since 2003 and coordinated the company's rebranding in 2011, helping position Bitdefender's innovative technologies in the global cybersecurity industry. He will lead a team of 100 people in Product Management, Product Marketing, Customer Care, Marketing Intelligence, User Experience and Marketing Agency, and will shape the vision and the strategy of the future consumer product portfolio.

About Bitdefender  

Bitdefender is a global security technology company that delivers solutions in more than 100 countries through a network of value-added alliances, distributors and reseller partners. Since 2001, Bitdefender has consistently produced award-winning business and consumer security technology, and is a leading security provider in virtualization and cloud technologies. Through R&D, alliances and partnership teams, Bitdefender has elevated the highest standards of security excellence in both its number-one-ranked technology and its strategic alliances with the world's leading virtualization and cloud technology providers. More information is available at

SOURCE BitDefender SRL