Bitly Bolsters Executive Team With New VP Of Marketing

NEW YORK, March 31, 2015 /PRNewswire/ -- Bitly, the company committed to the power of the link, today announced that tech industry leader Andrew Dumont has joined as Vice President of Marketing. Dumont comes to Bitly after working for a year as an Entrepreneur in Residence at Betaworks, the startup studio that spawned Bitly back in 2008. The move follows another big addition to the Bitly executive team, Matthew Thomson, Chief Product Officer, and an announcement that Bitly has reached profitability.

Named one of the 2014 Forbes 30 under 30, Dumont brings a wealth of experience to the company – having previously helped build and grow startups like Moz and Seesmic. His experience is heavy in software as a service, positioning the hire as a continued statement to Bitly's focus on Bitly Brand Tools, its paid enterprise offering. In the role, he will oversee and manage the marketing department at Bitly.

"Andrew has a special talent for driving growth in SaaS companies and a track record of success," said Mark Josephson, CEO of Bitly. "Bitly has shifted from our traditional roots in the social world, to our focus on leveraging the link as an omni-channel marketing asset, with a particular focus on mobile. Andrew has the background and knowledge to help us capitalize on Bitly's value in this market."

With several successes in technology and entrepreneurship, Dumont has been building and growing startup companies since the age of 18, including Moz, the industry's most popular provider of search engine and social optimization software that has reached more than $30 million in revenue; and leading Seesmic and Stride to acquisitions by Hootsuite and ProsperWorks, respectively.

"Bitly is one of the great brands in social technology, a brand that I've known and loved for years. Although their success has been clear as a consumer product, the opportunity as a software and mobile business is vast," said Dumont. "I'm excited to be a part of the continued rise and evolution of Bitly. It's an exciting time."

For more information about Bitly and its services, please visit http://bitly.is/MarketingPower.  

About Bitly

Bitly empowers marketers to make better decisions. Founded in 2008, Bitly has been relentlessly committed to the power of the link. Bitly shortens and provides intelligence on more than half a billion links and processes more than eight billion clicks per month from every social platform, media site and brand site in almost every country in the world. Bitly is the partner of choice for 22 of the 25 Forbes World's Most Powerful Brands and 37 of the comScore Top 50 Multi-Platform Properties (Desktop and Mobile). Bitly is privately held with offices in New York, San Francisco and Denver.

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