Bizzy Launches New iPhone App to Provide Personalized Recommendations Near You

MOUNTAIN VIEW, Calif., Dec. 14, 2010 /PRNewswire/ -- Bizzy (http://www.bizzy.com), a personalized local business recommendation engine powered by people with similar tastes to yours, today announced the availability of the new Bizzy app for iPhone and iPod touch. The free app puts personalized local business recommendations at your fingertips, allowing you to find businesses specific to your taste while you are out and about.

"We have found that when people are searching for the right restaurant or place to shop they don't want to spend time sifting through countless contradictory reviews that may not be relevant to them," said Gadi Shamia, Bizzy founder, president and general manager. "Bizzy's new iPhone app makes it simple for users to see recommended businesses nearby based on their preferences and the businesses they have already let us know they love. When they're on the go, people would much rather get five recommendations for places they should try, rather than the names of 50 places they could try."

Bizzy's iPhone app uses your location to provide you with relevant recommendations, which are built leveraging an algorithm that maps you to people with similar tastes. Bizzy breaks down the recommendations first by quality and then by distance. You can view recommendations in map or list form and also have the ability to browse based on categories such as restaurants, entertainment, pets, or nightlife, and you can further filter your recommendations using subcategories such as delis, food stands, fine dining or day spas.

The new app includes business pages featuring business information, maps and a box where you can view similar users who have marked the business as a favorite. On the business page you have the opportunity to change your sentiment, mark it as a favorite, or mark as "not interested" and also share the business on Facebook or Twitter.

Bizzy recently launched its recommendation engine asking people to participate in a quick question and answer game to share their favorite local businesses. With users contributing over 75,000 favorites in just five weeks, Bizzy has generated more than 750,000 personal recommendations and is now beginning to roll out personalized recommendations and new features in cities across the country. To map your favorites to people with similar preferences and start getting personalized local business recommendations go to Bizzy.com.

Bizzy App Features:

• Discover new businesses around you on iPhone or iPod touch from anywhere
• Access recommendations based on tastes - not friends, ads or random listings
• View recommendations in a list or on a map
• Access business pages for location, contact information and a map
• Discover people with similar tastes
• Share new favorites via Twitter and Facebook
• Filter recommendations based on business category and subcategory

Pricing & Availability:

The new Bizzy for iPhone and iPod touch is now available for free in the Apple App Store or by clicking this link: http://bizzy.com/iphone

Before you can get your personalized recommendations on the iPhone app, answer a few questions about your favorite local businesses at http://bizzy.com.

About Bizzy

Bizzy is a local business recommendation engine powered by people who like the same places you do. Bizzy uses your personal preferences to help you discover local businesses recommended by people with similar tastes. Bizzy is a wholly-owned subsidiary of ReachLocal (Nasdaq: RLOC). For more information and to sign up please visit http://www.bizzy.com.

For regular Bizzy updates follow us at http://www.twitter.com/bizzy.

Become a Fan on Facebook at http://www.Facebook.com/bizzyfans.

Bizzy is a registered trademark of ReachLocal, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.

SOURCE Bizzy