Bizzy Launches New Personalized Local Business Recommendation Engine

MOUNTAIN VIEW, Calif., Nov. 2, 2010 /PRNewswire/ -- Bizzy (http://www.bizzy.com) today announced the launch of the all new Bizzy, featuring a personalized local business recommendation engine powered by people like you who have the same taste in restaurants, shops and other local businesses. Today, Bizzy invites you to play a quick question and answer game about your favorite local businesses, ranging from a great place for a date night to the best hair salon in town.

"We learned from our users that they are looking for better ways to discover great local businesses," said Gadi Shamia, Bizzy Founder, President and General Manager. "The problem with listing and review sites is they tell you plenty about where you CAN go, but they never tell you where you SHOULD go. On these sites, everyone gets the same answers. In a search for 'restaurants in Dallas' the executive who likes steaks and martinis at fancy wood paneled restaurants gets the exact same answer as the budget conscious vegan fresh out of college. When they both search for a place to eat, should they get the same suggestion? We don't think so."

The Bizzy recommendation engine launches in Beta today* with a quick question and answer game to find out about your favorite local businesses. Your favorites are then mapped to people with similar preferences, creating a basis for Bizzy's recommendations. Once enough people have shared their favorite places, Bizzy's algorithm will begin offering you personalized local business recommendations based on the places you consider your favorites. Bizzy will allow you to browse personalized recommendations based on rank, category or trends. You will also be able to search for specific types of places, such as "sushi in New York" and the order of Bizzy search results will be based on your personal recommendations.

Bizzy will keep its popular Bizzy Feed, but now, in addition to great deals and engaging news from your favorite businesses, Bizzy will also share suggestions and recommendations from people who have similar tastes as you and personalized updates on special deals and content from new businesses that are recommended for you. With these enhancements, the Bizzy Feed becomes a serendipitous local business discovery experience where one connection can provide you with a web of new businesses or recommendations.

"With Bizzy, there are no reviews to sift through, no conflicting reports or ratings and no wondering what kind of person wrote the review or even whether or not they are even real," said Shamia. "Life is too short to read irrelevant reviews or eat at bad restaurants over and over again."

Visit http://bizzy.com to share your favorite local businesses today.

About Bizzy

Bizzy is a local business recommendation engine powered by people who like the same places you do. Bizzy knows your personal preferences to help you discover local businesses recommended by people with similar tastes. Bizzy is a wholly-owned subsidiary of ReachLocal (Nasdaq: RLOC). For more information and to sign up please visit http://www.bizzy.com.

For regular Bizzy updates follow us at http://www.twitter.com/bizzy.

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*Over the next few weeks, Bizzy will be sending Beta invites to those users who have already shared their favorite businesses.

Bizzy is a registered trademark of ReachLocal, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.

SOURCE Bizzy