SAN FRANCISCO, Sept. 27, 2016 /PRNewswire/ -- BJ's Restaurant & Brewhouse, (NASDAQ:BJRI), the casual dining restaurant, known for its hand-crafted beers and world famous Pizookie® dessert, launched an integrated advertising campaign, which celebrates "Moments That Count." The new campaign, created by agency of record DDB San Francisco, brings BJ's Restaurant & Brewhouse's dedication to the casual dining experience to the forefront.
"Time matters more than anything else these days. That's why we invest as much time into crafting the whole BJ's experience as we do the handcrafted beer we brew. We strive to make every moment count because we want the time customers spend with us to be memorable," said BJ's Chief Marketing Officer, Kevin Mayer.
In today's always-on, fast paced world, time is a finite resource and there's never enough of it. That's why BJ's pays attention to every little detail of their customer's experience, ensuring its time well spent at their restaurant. Tapping into this insight, BJ's and DDB San Francisco created the "Moments that Count" campaign, which broke earlier this month with a brand anthem spot, Stars Align.
Stars Align is an emotional :60 second ad that honors the rare moments where everything goes according to plan, so that friends and families are able to relax and enjoy a fun night out. BJ's understands opportunities like this don't come around very often, so it's important to celebrate that moment with the due reverence it deserves. Watch Stars Align here.
The second spot, titled Hugs, shows how BJ's handles all the details allowing guests to spend more time celebrating every moment that matters. You can view Hugs here.
Additionally, two radio spots are running in San Antonio, Dallas and LA. Listen to the commercials here.
"BJ's hasn't only crafted a brand, but a mindset. When customers visit a BJ's restaurant they can be assured that every aspect of their dining experience will be taken care of, and that's what we wanted to help BJ's capture and convey with the ad campaign," said Todd Grantham, President and Chief Executive Officer of DDB San Francisco.
The fully integrated Moments Count campaign includes TV and online video, radio, online ads, and social media, and is running in select markets in California, Texas, Arizona, Nevada, and Florida. Additionally, BJ's recently launched a new website and mobile app that extends BJ's VIP treatment beyond the restaurant.
BJ's Restaurant and Brewhouse appointed DDB San Francisco their agency of record earlier this year. AOR responsibilities include strategy, and creative including TV, Experiential, Digital, Social, and Radio.
About BJ's Restaurants, Inc.
BJ's Restaurants, Inc. currently owns and operates 181 casual dining restaurants under the BJ's Restaurant & Brewhouse®, BJ's Restaurant & Brewery®, BJ's Pizza & Grill® and BJ's Grill® brand names. BJ's Restaurants offer an innovative and broad menu featuring award-winning, signature deep-dish pizza complemented with generously portioned salads, appetizers, sandwiches, soups, pastas, entrees and desserts, including the Pizookie® dessert. Quality, flavor, value, moderate prices and sincere service remain distinct attributes of the BJ's experience. All restaurants feature BJ's critically acclaimed proprietary craft beers, which are produced at several of the Company's Restaurant & Brewery locations, brewpub locations in Texas and qualified independent third party craft brewers. The Company's restaurants are located in the 23 states of Alabama, Arizona, Arkansas, California, Colorado, Florida, Indiana, Kansas, Kentucky, Louisiana, Maryland, Nevada, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Virginia and Washington. Visit BJ's Restaurants, Inc. on the Web at http://www.bjsrestaurants.com.
ABOUT DDB U.S.
DDB U.S., part of the Omnicom Group (NYSE), is one of the country's leading and most influential advertising agencies, with offices in New York, Chicago and San Francisco. DDB has been named Agency of the Year numerous times by the industry's leadingadvertising publications and has been recognized by top awards shows including Effie, Cannes, CLIOs, The One Show, New York Festival and more. The agency's U.S. clients include McDonald's, Unilever, Mars, Johnson & Johnson, Qualcomm, Capital One and State Farm, among others.
Founded in 1949, the agency is part of DDB Worldwide and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
Associate Director of Agency Communications, DDB U.S.
Email: [email protected]
Director of Agency Communications, DDB North America
Email: [email protected]
SOURCE BJ's Restaurant & Brewhouse