MEMPHIS, Tenn., April 4, 2019 /PRNewswire/ -- B&K LLC, a leading plumbing solutions supplier and part of Mueller Industries, recently announced its new brand identity, BK Products. The comprehensive rebrand elevates the company's focus on quality and reliability and includes a new logo, tagline, positioning and website.
"Over the past 40 years, we have built a strong reputation for value and consistency, said Nicholas Moss, President of BK Products. "Our research confirmed that developing our name, rather than completely changing it, was the appropriate strategic move for us. We are excited to build upon years of success in the industry and define BK Products as a strong, stand-alone brand in the wholesale market."
The new BK Products logo brings a fresh visual identity, characterizing the brand as bold, consistent and effective. The company's new tagline, "Connect with Quality," shows the commitment to its customers and vendors on all levels. This short statement describes not only the company's relationships, but also its products, service and overall commitment to excellence.
Website updates align with the company's new brand identity, with a strong focus on consistent quality and reliable products.
About BK Products
For more than 40 years, BK Products has served the plumbing industry, growing from a small distributor to becoming part of Mueller Industries, a world leader in flow control and industrial products. The company prides itself on delivering consistent quality and reliability to its customers at affordable prices. Thanks to a sourcing, manufacturing and assembly strategy that leverages both foreign and domestic resources, BK Products is able to keep costs down and quality high. For more information, visit: www.bkproducts.com.
Contact: Caitlin Berry, inferno
SOURCE BK Products