Black Flag® Brand Signs Paul Teutul, Sr., Reality Television Star To Introduce The Baddest Black Flag Ever

ST. LOUIS, May 7, 2013 /PRNewswire/ -- United Industries Corporation, maker of Black Flag® insect control products, America's first name in pest control products since 1883, announced a partnership with Orange County Choppers and Paul Teutul Sr., to help promote the launch of Black Flag's new, powerful line of insecticides for the consumer market.  In addition to being a co-founder of Orange County Choppers (OCC), a nationally known manufacturer of custom motorcycles, Mr. Teutul has been one of television's most popular reality television stars.

Black Flag products have killed insects for more years than any other insecticide brand.  And, over the course of ten seasons, viewers across America have come to know Mr. Teutul as a tough, forceful and powerful presence in his business.  That reputation as a no-nonsense professional made him a clear choice to help the Black Flag brand introduce their new, powerful line of insecticides.

"Paul is a perfect choice for us," commented John Pailthorp, Division Vice President, Marketing.  "He's definitely a get-it-done, no fooling around professional.  That attitude exactly matches our new line of products, and exemplifies 'the baddest Black Flag ever.'"

Mr. Teutul is playing an important role during the launch of the new Black Flag product line this spring.  Among the most exciting promotions Mr. Teutul is participating in is the building of an OCC Black Flag-themed chopper, which is featured in a national consumer marketing campaign.

"Black Flag is one badass brand," said Mr. Teutul.  "The same is true of OCC.  And, I've used Black Flag products at home and at the shop.  They really get the job done.    As to what the chopper looks like, fans will just have to wait to see it."

The Black Flag-themed chopper will be introduced this spring, and consumers will have a chance to see this one-of-a-kind bike on the brand's Facebook page at Black Flag Insect Control.  As part of this exciting promotion, a second custom OCC chopper will be presented to one lucky consumer, with an array of exciting OCC and Black Flag prizes also being awarded.

"Of course, Paul is going to be an integral part of our branding message in-store, on TV, and on the web," adds Mr. Pailthorp. "We encourage consumers to keep watching for the unveiling of our Black Flag-themed chopper and how they might be able to win their own custom OCC bike and other great prizes."

Visit the Black Flag Brand Facebook page at www.facebook.com/blackflaginsectcontrol to enter for a chance to win.

The new Black Flag line of products will be available this spring at Walmart, Lowe's, and other retailers across the nation.

About Black Flag® Brand
Black Flag® Brand offers a broad selection of effective, do-it-yourself, indoor and outdoor pest control solutions. Black Flag products have been killing bugs since 1883. The Black Flag brand is one of the newest additions to United Industries Corporation, a leading supplier of products for the home, lawn and garden insect and weed control markets and a subsidiary of Spectrum Brands Holdings, Inc. For more information, visit www.blackflag.com or www.unitedindustriescorporation.com

About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, a member of the Russell 2000 Index, is a global and diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders' hardware and faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Helping to meet the needs of consumers worldwide, our Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, FURminator®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one million stores in approximately 140 countries. Spectrum Brands Holdings generated net sales of approximately $3.25 billion in fiscal 2012. On a pro forma basis following our Company's December 2012 acquisition of the Hardware & Home Improvement Group (HHI) from Stanley Black & Decker, Spectrum Brands had net sales of more than $4 billion for fiscal 2012. Headquartered in Madison, Wisconsin, our Company has approximately 12,000 employees in 55 countries.  For more information, visit www.spectrumbrands.com.

Media contact:
Stanton Lewin, 312.595.0200, ext. 107
[email protected]

SOURCE United Industries Corporation