Black Opal Announces Winner Of 2012 True Beauty Model Search

Grand Prize Winner!

Joi Weeks from Los Angeles, California

May 11, 2012, 10:00 ET from Black Opal

NEW YORK, May 11, 2012 /PRNewswire/ -- Black Opal is proud to name Joi Weeks as the winner of its 2012 True Beauty Model Search. Chosen from over 600 applicants, 27 year old Weeks is a Staff Research Associate and hails from La Jolla, California.



As the grand prize-winner, Weeks will receive a $10,000 scholarship to further her educational pursuits in the field of cancer research.  She will also be featured in Black Opal's marketing materials worldwide getting an all-expense paid trip to New York City to star in a photo shoot, complete with professional hair and makeup courtesy of Black Opal. Additionally, Weeks will receive a year's supply of Black Opal skincare and cosmetics.

"It's never an easy task to have to choose from so many beautiful and inspiring women," said Maya Brown, senior marketing director. "But we feel we've chosen the right young woman to represent Black Opal this year. Not only is she beautiful but her commitment to volunteerism, educational goals and work ethic embodies our definition of enhancing True Beauty serving as an inspiration to our community."

A prestigious panel of judges from the beauty and entertainment fields evaluated applicants based on essays, community service involvement, educational aspiration and photo to represent Black Opal's True Beauty. The panel included such luminaries as: R&B singer, Reality TV star on VH1's Love & Hip Hop, Olivia Longott; celebrity makeup artist and Black Opal artistic director, Frank Guyton; model, humanitarian & philanthropist, Noella Coursaris; Editor-in-chief at Juicy magazine and author, Paula T. Renfroe; celebrity hair stylist, Eric Bland; and celebrity fashion stylist Andre Austin.

In addition to the Grand Prize winner, 10 finalists were rewarded with a $2,000.00 scholarship award. Each finalist will also receive complimentary Black Opal skincare and cosmetics products and may also be given the opportunity to be featured in Black Opal worldwide marketing material.

BLACK OPAL offers limitless possibilities in cosmetics and skincare to enhance the diverse beauty and address the unique needs of skin of color. With this targeted focus, BLACK OPAL has solidified its position as the most trusted beauty brand for women of color.  BLACK OPAL is a global brand available in 30 countries worldwide.

BLACK OPAL products are available by visiting, Walmart, CVS/Pharmacy, Rite Aid, Duane Reade, and OTC Stores nationwide.




SOURCE Black Opal