LEWISVILLE, Texas, March 24, 2015 /PRNewswire/ -- Nearly all US consumers are familiar with energy-efficient products like light bulbs, appliances and heating and cooling equipment. However, only about half of Americans are aware of the additional savings that can accompany their purchases of these products, according to new shopper research from Blackhawk Engagement Solutions.
Survey respondent feelings about energy-efficient appliances
Awareness of rebates or incentives for purchasing energy-efficient products
Speed
Speed
The survey asked 2,870 Americans about their awareness of and reasons for choosing energy-efficient product and services.
"Utility companies and retailers should place a larger focus on educating consumers on the many incentives and rebates available on energy-efficient products," said Rodney Mason, global vice president of marketing with Blackhawk Engagement Solutions. "Although consumers feel good about doing the right thing for the planet, today's shopper is most highly motivated by price and value. The more consumers understand the many ways to save money by purchasing efficient products, the bigger the opportunity for increased sales and adoption."
Key findings from the energy efficiency shopper research include:
Consumers know that energy-efficient products are available: 93% of shoppers are familiar with LED and CFL light bulbs and 84% are familiar with the government-backed ENERGY STAR label.
Cost savings is the biggest purchase influencer: The top reason that consumers have or would purchase an energy-efficient product is because they are interested in long-term savings (81%). A significant, but smaller percentage reported that the top reason is that saving energy is important to them (71%).
Awareness of energy-efficiency incentives is lacking: Although more than 4 out of 5 shoppers know about the available products, 53% of them are not aware of the additional savings that can accompany their purchases. Since saving money and energy is important to these consumers, the opportunity to save even more is sure to be appealing.
An infographic displaying key findings from the energy efficiency shopping survey can be found here. The research was conducted in late 2014 and surveyed nearly 3,000 Americans representative of US demographics in both regulated and competitive utility markets.
About Blackhawk Engagement Solutions Blackhawk Engagement Solutions is a leading global provider of customized incentive and engagement solutions for consumer promotions, employee rewards and recognition, and indirect sales channel management programs. Blackhawk Engagement Solutions is a strategic partner with many of the world's leading brands and a thought leader that provides game-changing engagement solutions. Through innovative products, services and technology, Blackhawk Engagement Solutions inspires actions that impact results. For more information, please visit: bhengagement.com.
Blackhawk Engagement Solutions is a division of Blackhawk Network, headquartered in Lewisville, Texas.
About Blackhawk Network Blackhawk Network Holdings, Inc. (NASDAQ: HAWK and HAWKB) is a leading prepaid and payments global company, which supports the program management and distribution of gift cards, prepaid telecom products and financial service products in a number of different retail, digital and incentive channels. Blackhawk's digital platform supports prepaid across a network of digital distribution partners including retailers, financial service providers, and mobile wallets. For more information, please visit www.blackhawknetwork.com and www.giftcardmall.com.
Share this article