PLEASANTON, Calif., Nov. 28, 2016 /PRNewswire/ -- Just in time for Cyber Monday, Blackhawk Network—a pioneer of gift cards, payments tools and rewards delivered via a robust and convenient network—today announced several gift card and egift deals and offerings at GiftCards.com, GiftCardMall.com, Cardpool.com and OmniCard.com.
Gift cards have been the most requested holiday gift for 10 straight years, according to a recent study by the National Retail Federation1. Additionally, a September study by Blackhawk2 found that most shoppers surveyed (80 percent) plan on purchasing at least one gift card this holiday season, with most (81 percent) also estimating that up to half of their gifts this year could be gift cards.
"Gift cards offer the ultimate choice. For givers, this helps eliminate some of the stress because gift cards allow recipients the flexibility to choose their own gift," said David Jones, general manager of Global Digital and eCommerce at Blackhawk Network. "With so many digital gift card options available, it's also a great time to purchase egifts for self-use and for gift giving."
According to Blackhawk's shopper research3, egifts continue to gain in popularity as the shoppers surveyed use them for both self-use and gifting. While plastic gift cards remain a top gift-giving choice, with 89 percent of consumers surveyed reporting they have purchased at least one plastic gift card in the last year, 71 percent of those individuals have also purchased one or more egifts during the same timeframe. Nearly half of consumers surveyed (42 percent) have purchased egifts for both gifts and self-use.
Consumers purchasing gift cards have great options to choose from when selecting the perfect gift cards for self-use, or for friends and family at one-stop gift card destinations, such as:
GiftCards.com is a leading innovator and provider of gift card products including personalized gift cards, and egift cards. At www.GiftCards.com, you can personalize certain gift cards by adding your own photos to the physical card or by sending electronically as an egift. Some of the deals available for the holidays include:
- Free shipping and free greeting cards from more than 100 American Greetings cards to pair with all physical gift card purchases.
- Earn additional "G-Money Rewards" on many gift card purchases. G-Money Rewards are loyalty points you can earn on GiftCards.com when you purchase select gift cards. Loyalty points subject to terms and conditions, see giftcards.com G-Money Rewards Program for details.
Blackhawk's familiar Gift Card Mall found online at www.giftcardmall.com, is a great place to purchase gift cards with hundreds of popular brands covering fashion, dining, home improvement, entertainment, music and more. From custom-designed gift cards, specialty designs for the holidays, or multipacks that offer shoppers great deals, GiftCardMall.com is a one-stop shop for holiday egifts.
Some of the brands featuring special deals on GiftCardMall.com now through December 3, 2016 include:
- Esquire Theatre – 20 percent off egift purchases
- Gymboree – 20 percent off egift purchases
- Crazy 8 – 20 percent off egift purchases
- Cabela's – 10 percent off egift purchases
Deals subject to terms and conditions; see giftcardmall.com for details.
Shoppers can also use a gift card exchange to find gift cards for sale at a discount. Established gift card exchanges—like www.Cardpool.com—purchase pre-owned gift cards and sell them at a discount, helping everyone find the perfect gift card at a discount. With gift cards discounted up to 35 percent, using Cardpool is a great way to save money when buying gifts, too. To stay on top of holiday deals with Cardpool, users can:
- Create a Cardpool wish list and the be the first to know when your favorite brands are available at a discount: http://bit.ly/2dVkda6
- Start your holiday shopping right with these discounted baby, kids and toys gift cards: http://bit.ly/2f4YfPz
OmniCard.com helps businesses customize gift cards to use for employee incentives, marketing rewards and gifts. Businesses looking to do something special for their employees this holiday season can call 866-353-4877 to find out about the latest holiday offers and deals.
About Blackhawk Network
Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a leading global stored value and payments provider, which supports the program management and distribution of gift cards, telecom products, and financial services products in retail, digital and incentive channels. Blackhawk's digital platform enables the management of stored value products, promotions, and loyalty programs across a network of digital distribution partners including retailers, financial service providers, and mobile wallets. For more information, please visit www.blackhawknetwork.com or product websites Cardpool, Gift Card Lab, Gift Card Mall, GiftCards.com and OmniCard.
1 National Retail Federation's 2016 Holiday Consumer Spending Survey is a survey conducted by Prosper Analytics & Insights from October 4–11, 2016. The sample size included 7,733 respondents.
2 How America Gives Gifts is an Internet-based survey conducted by Blackhawk Network in September 2016. The sample size included 2,341 American respondents.
3 Blackhawk's eGift Survey is an Internet-based survey conducted by Blackhawk Network in June 2016. The sample size included 1,144 American respondents.
SOURCE Blackhawk Network