ALBUQUERQUE, N.M., Feb. 17, 2017 /PRNewswire/ -- Blake Chanslor put Green Chile Cheeseburgers on the map in 1952, when he served the world's first Lotaburger from a tiny, one-grill stand in Albuquerque, New Mexico. Today, Blake's Lotaburger has grown to 74 locations across New Mexico, Texas and Arizona and continues to be recognized for its award-winning Hatch Valley Green Chile Cheeseburgers.
This year, in honor of Blake's Lotaburger's milestone 65th Anniversary, the iconic hamburger chain is announcing a year of special events, special contests – and special programs to "give back" in the community – allowing both Blake's employees and customers to be part of the celebration all year long.
To kick off its anniversary year, Blake's Lotaburger has unveiled a new logo and website – honoring the original, and beloved, Blake's branding by combining it with a fresh, updated twist. The new site, which showcases the restaurant's growing menu and location information, also now gives people the opportunity to order a fun selection of new Blake's merchandise right from the site – including a variety of fun new anniversary "Limited Edition" t-shirts commemorating "65 Years of Being Awesome."
In addition to the launch of the new logo and website, Blake's is marking its milestone anniversary through the following special initiatives kicking off the year:
- The launch of the Blake's Facebook page "Trivia Tuesday" – awarding a free LOTA Combo to a randomly selected correct answer to a Blake's trivia question posted on the Blake's Facebook page (www.facebook.com/blakeslota/).
- The kick-off of a special anniversary "Lota Love" campaign – giving Blake's employees the opportunity to be involved in different philanthropies throughout the community and give back to the causes most important to them and their families.
- The announcement of new Blake's Lotaburger restaurant openings in 2017 – including a third location in Tucson, a location in Gilbert, Arizona and a new location close to the Albuquerque airport.
- The sponsorship of the 2017 Isotopes "Kids Fun Run" for the 9th year in a row with a special birthday celebration planned for the evening of July 29th- giving the first 3000 attendees a Blake's Lotaburger commemmorative T-Shirt
"Our 65th anniversary is a great opportunity for us to not only honor our strong heritage and see how far Blake's has come since our humble beginning, but to also look ahead with excitement to the future," says Lucy Rosen, Director of Marketing. "This first wave of celebratory activities is only the beginning of an exciting year ahead, and we're looking forward to continuing the celebration with our customers, employees and all those who have come to know and love Blake's throughout the past 65 years."
For more information about Blake's Lotaburger and to sign up for a monthly schedule of 2017 events /prizes and giveways, visit www.lotaburger.com.
About Blake's Lotaburger
Blake's Lotaburger was founded in 1952 in Albuquerque, New Mexico, and in 2017 celebrates its 65th anniversary. Known for their fresh, made-to-order LOTA Burgers using only Premium Angus Beef and their signature Green Chile burgers, Blake's Lotaburger has grown to 74 locations across New Mexico, Texas and Arizona. The Company's signature Green Chile Cheese LOTA Burger has been named "the Best in the World" by National Geographic, won the title of "Best Green Chile Cheeseburger in New Mexico" in the "USA Today 10Best" Readers' Choice Awards and has been the recipient of numerous local and regional awards, including voted best burger, best green chile burger and best breakfast burrito in the Albuquerque Journal Readers' Choice awards.
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SOURCE Blake’s Lotaburger