NEW YORK, Feb. 16, 2011 /PRNewswire/ -- Furthering their efforts to fight domestic poverty, Blanket America has partnered with home textile retailer Anna's Linens for the next two weeks to offer the company's fleece blankets to a wider audience. The partnership will operate under Blanket America's unique "BUY 1, GIVE 1" charity model, through which Blanket America will donate a woven blanket to a needy individual or group for every blanket purchased.
"A customer comes into the store and sees a top quality inexpensive blanket, and they know if they buy that blanket another blanket will be donated to someone two blocks down, right in their own community. This kind of thing is real, close, and actual -- something people can easily understand," said Alan Gladstone, CEO of Anna's Linens.
With 271 stores throughout the U.S., the California-based Anna's Linens will empower more shoppers than ever to provide immediate donations to combat domestic poverty through Blanket America's BUY 1, GIVE 1 blankets. The company works with nonprofit Gifts in Kind to identify the individuals and organizations in need of charitable support.
"Anna's Linens has been extremely generous in affording Blanket America to the platform to spread our message. Even beyond the immediate donations, Anna's Linens is helping us promote awareness of the tremendous need right in our own back yards," said Mesh Gelman, co-founder of Blanket America.
Anna's Linens is offering Blanket America blankets in three sizes starting at only $14.99, a significant discount from most department store products. The blankets will be available at Anna's Linens for the next two weeks.
To find out more about Blanket America, call 212-643-5350 or visit http://www.BlanketAmerica.com. Offering blankets, comforters, sheets and other products, the textile manufacturer is also active on Facebook and Twitter at http://www.facebook.com/BlanketAmerica and http://www.twitter.com/BlanketAmerica, respectively.
SOURCE Blanket America