22 Aug, 2018, 08:45 ET
SAN MATEO, Calif., Aug. 22, 2018 /PRNewswire/ -- Marketing automation platform Punchh today announced that Blaze Fast-Fire'd Pizza, the recognized world leader in fast artisanal pizza, has enlisted the company's technology for its new customer engagement and loyalty app. The Punchh-powered program will enable the company to provide guests with a more accessible mobile platform highlighted by a revamped loyalty program. As part of its "Blaze Instantly" initiative, the company is focused on becoming the most accessible fast casual pizza brand through online ordering, mobile ordering and delivery.
With fans lining up each day for their custom-built pizzas, freshly made salads, house made lemonades and s'more pies, the innovative fast-casual concept has quickly become one of the hottest restaurant chains across the globe. With strong growth in 2018 and passionate fans in over 40 states and five countries, Blaze is implementing upgrades across all of its digital touchpoints to support its explosive growth.
Blaze selected Punchh as their mobile engagement and loyalty program partner for the company's precise segmentation and targeting capabilities, as well as its ability to engage guests through dynamic messaging featuring detailed information about current and upcoming offerings. Via integration with Olo, the app will also offer online ordering and a new point-based reward structure that gives more guests the opportunity to cash in their flames for food and beverages.
"Blaze is growing at an incredible pace, and we're elated to be a core part of their forward-looking strategy, entrusted with the responsibility of bringing in new guests and then turning them into loyalists who will spread the good word and further accelerate global expansion," said Punchh CEO Shyam Rao.
Said Blaze Fast-Fire'd Pizza CMO Shivram Vaideeswaran, "Blaze's success is based on serving amazing pizza and providing an even better guest experience. With a brand focused on cultivating fanatics, we're seizing every opportunity to give our fans more of what they love. Our new loyalty program with Punchh gives us the ability to truly understand our guests and develop exciting new innovation and messaging that speaks their language."
Headquartered in San Mateo, CA, Punchh is the world leader in innovative digital marketing products for brick and mortar retailers, combining AI and machine learning technologies, mobile-first expertise, and Omni-Channel communications designed to dramatically increase lifetime customer value. Leading global restaurant and convenience store chains rely on Punchh to grow revenue by building customer relationships at every stage, from anonymous, to known, to brand loyalists, including more than 125 different brands representing more than $12 billion in annual spend. Punchh has raised $31MM in funding by leading investors including Sapphire Ventures and Cervin Ventures.
About Blaze Pizza
Recently named the #1 "Brand of the Year" in the Fast Casual Top 100, Blaze Pizza has built momentum and developed a cult-like following as it expands across the country. The concept is backed by private equity firm Brentwood Associates and founding investors that include LeBron James, Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner. For more information, visit www.blazepizza.com or www.facebook.com/blazepizza or click here to view a company video.
Joshua Levitt, Press Relations
Blaze Pizza®, fast-fire'd®, the horizontal logo design, the proprietary name "pizzasmith" and related trademarks are the property of Blaze Pizza LLC.
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