blinkx Introduces Mobile API, Opens Mobile Video Index to Distribution Partners

SAN FRANCISCO, July 21 /PRNewswire/ -- blinkx, the world's largest and most advanced video search engine, today announced the launch of a new API (Application Programming Interface). The newly available API gives developers of mobile applications and sites access to blinkx's unrivaled index of MP4 video.

blinkx's Mobile Video Index includes millions of videos from its extensive network of top tier content partners, including the Associated Press, CelebTV, Howcast and Lonely Planet.  Opening a robust and reliable API for third parties provides blinkx with the opportunity to increase its distribution footprint and drive more searches through its engine; for distribution partners, the blinkx Mobile API offers the significant advantage of quick, efficient access to a wide variety of mobile-ready videos from top broadcasters and media companies.

"The blinkx Web API was launched over four years ago and today accounts for around two thirds of our global search volume.  We hope to spur the same sort of creative initiatives with the launch of our Mobile API," said Suranga Chandratillake, founder and CEO, blinkx. "The mobile video experience has recently improved exponentially, resulting in a growing number of mobile users who access rich media content on a regular basis.  We believe that access to our index of mobile-ready content will prove a catalyst for innovation.  We're very much looking forward to seeing what exciting new apps will be created on the back of our index."  

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has signed more than 720 partners and indexed over 35 million hours of video and audio content to date. For more information about the blinkx Mobile API, please contact our team at [email protected].

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

SOURCE blinkx