blinkx Partners with SNTV for Captivating Sports Coverage

SAN FRANCISCO, Sept. 12, 2012 /PRNewswire/ -- blinkx, the world's largest and most advanced video search engine, today announced a partnership with SNTV, the world's leading television sports video news agency, to give blinkx users a front row seat to even more premium sports content. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with SNTV.

From cycling to soccer, SNTV has developed relationships with all of the major rights-holders, enabling in-depth coverage of the majority of the most prestigious sporting events around the globe. SNTV's crews are present at all major sporting events worldwide, covering stories at the scale and magnitude of the Olympics and the FIFA World Cup, but also bringing consumers news of the novel and niche – competitions like wife-carrying and snail racing. blinkx and SNTV will deliver the best and broadest content in the most concise format, allowing casual viewers and sports fanatics to keep up with all the latest game-winning goals and record-breaking races.

"We're delighted to partner with SNTV, known for their high quality and immediate sports coverage, to bring videos of world famous and up-and-coming athletes alike to our audience," said Brian Mukherjee, CEO, blinkx. "SNTV got its reputation as the essential guide for sports fans for a reason, and we are very pleased to make their constantly growing library of sports footage fully searchable on blinkx.com."

"At SNTV we aim to provide the best, most relevant, comprehensive and fast sports news service there is, which means covering dozens of sports on a day-to-day basis," said Martin Kay, Managing Director, SNTV.  "By partnering with blinkx, with its vast video-viewing audience, the fans of these various athletic events will be able to search out and discover the best sports footage from around the world."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has signed more than 800 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About SNTV

SNTV is the world's leading television sports video news agency whose mission is to deliver the most relevant sports news to its customers, in the most useful ways. SNTV is a partnership between IMG Media, the world's largest independent producer and distributor of sports programming, with more than 40 offices worldwide, and The Associated Press, the backbone of the world's information system

SOURCE blinkx plc