NEW YORK, May 26, 2011 /PRNewswire/ -- Jacob Javits Center -- BlogWorld & New Media Expo and Latinos In Social Media announced the recipients of 100 scholarships as the result of their new partnership in association with the BlogWorld Convention held May 24-26 at the Javits Convention Center in New York City.
Scholarships were awarded to those who participated in the month-long LATISM survey that was conducted entirely via the organization's social media and online properties. The survey generated responses from more than 12,000 participants and focused on questions regarding trends, demographics and online behaviors of influential Latinos in the social media arena.
"We are very proud to continue our tradition of granting conference scholarships to our members who otherwise might not have the opportunity to attend educational tech and social media events, and give them a voice and presence at the national technology conversation table," says Ana Roca Castro, LATISM's Founder and Chair. "We are grateful to BlogWorld for their generosity."
Castro, in addition to LATISM board members Elianne Ramos, Loida Rosario and Sylvia Aguilera released the complete findings of the study during their panel session yesterday, "Unveiling the Latino Blogosphere" at the BlogWorld Conference.
Some of the key findings are:
- 61% use social media for personal purposes, followed by business/self-promotion, and doing social good
- 47.8% prefer to shop online rather than in brick and mortar outlets
- A friend's recommendation is the biggest driver when it comes to switching brands, followed closely by price
- The iPhone is the cell phone of choice for 52% of respondents
"We couldn't be more excited to share the results of this survey," states Castro. "There's so little information available in regards to Latino blogging influentials, and our findings will prove to be eye-opening to both brands and those who follow the industry. I couldn't think of a more perfect way to kickoff this very exciting initiative between LATISM and BlogWorld."
"We're proud to work with LATISM," says BlogWorld Co-founder and CEO Rick Calvert. "They represent a very important community within the Blogosphere and we're excited to have them join us here at the convention."
Members of LATISM who did not receive scholarships were eligible to receive special discounted rates on all passes to attend the BlogWorld Conference through this partnership. BlogWorld Conference pass holders also received access to the Book Expo America (BEA) tradeshow AND the BEA Big Ideas conference co-located with BlogWorld.
For more information about the Latinos in Social Media/BlogWorld Conference partnership, read the full press release at http://blog.latism.org
The public can still purchase passes to BlogWorld & New Media Expo, which is co-located with Book Expo America (BEA), a leading publishing industry tradeshow. BlogWorld conference pass holders will be allowed entrance to both conferences. Conference session descriptions, exhibitor list and registration details are available at www.blogworldexpo.com. An online interactive conference schedule, powered by Sched.org is available at http://blogworld-nyc2011.sched.org.
BlogWorld & New Media Expo 2011 in New York is sponsored by premium brands such as: Ford Motor Company, Century 21 Real Estate, WordPress.com, Network Solutions, Mashable, Posterous, Vanilla Forums, Groupon, Paper.li and more. The keynote presentations will be streamed live courtesy of Stickam, the official Streaming Sponsor of BlogWorld NY. Featured speaker interviews and news reports from the Expo will be presented by TechZulu.
ABOUT BLOGWORLD & NEW MEDIA EXPO
BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of new media. Thousands of attendees learn about Content Creation, Distribution, Monetization and Social Media Marketing strategies, including step-by-step techniques and bleeding-edge tools from the most successful and influential Bloggers, Podcasters, Vloggers, Web TV & Radio Broadcasters, Social Influencers, New Media Pros and Online Journalists.
Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos. Our partnership initiatives include research, event sponsorships, and leadership training. A pioneering social media organization, LATISM has been hailed as the most influential online movement in the new multicultural Web. Visit http://latism.org/beta
Vice-Chair of Communications and PR
SOURCE BlogWorld & New Media Expo