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Blokees debutuje na veľtrhu CCXP México 2025 a oficiálne vstupuje na mexický trh
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News provided by

Blokees

Jun 02, 2025, 11:56 ET

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SHANGHAI, 2. jún 2025 /PRNewswire/ – 30. mája 2025 v Mexiku slávnostne otvorili najvplyvnejšiu výstavu popkultúry v Latinskej Amerike, CCXP Mexico 2025. Čínska hračkárskych stavebnicových postavičiek Blokees po prvýkrát priniesla na výstavu viacero produktov sérií rôznych značiek. Oficiálne spustenie lokalizačnej stratégie spoločnosti Blokees na mexickom trhu predstavuje ďalší významný míľnik v jej latinskoamerických aktivitách, ktorý nadväzuje na úspešný vstup na trh v Čile, Peru, Panamy a Brazílie.

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image_5032250_34845905
image_5032250_34845905

Tentoraz Blokees vystavuje sériu stavebnicových figúrok, vrátane Hero8, Hero10, Champion, Legend, Fantastic atď. Tieto produkty sú vychádzajú zo svetoznámych značiek vrátane EVA, Hatsune Miku, Transformers, Ultraman, Marvel, Naruto, Saint Seiya a produktov Hero Infinite z vlastnej dielne. Cielia presne na vekovú skupinu nad 16 rokov v kruhoch anime a modelových hračiek, čím priťahujú veľké množstvo návštevníkov, ktorí sa chcú zastaviť a zažiť niečo zaujímavé. Produkty si získali jednoznačnú chválu za vysokú vernosť ochrany duševného vlastníctva, skúsenosti pri skladaní a hrateľnosť.

Spoločnosť Blokees sa môže pochváliť rozsiahlym portfóliom viac ako 50 globálne licencovaných značiek, čím preukazuje svoje robustné inovačné schopnosti v globálnej spolupráci v oblasti duševného vlastníctva a vývoja produktov.  Základom tohto úspechu je inovatívny systém výskumu a vývoja spoločnosti Blokees, ktorý priniesol viac ako 500 patentov a vytvoril komplexnú globálnu produktovú matricu s viac ako 600 skladovými položkami (SKU). Produkty sa vyznačujú vysokou vernosťou duševného vlastníctva, jednoduchým skladaním, výnimočnou hrateľnosťou a pozoruhodnou hodnotou. Táto bohatá a rozmanitá produktová matrica efektívne uspokojuje rozmanité potreby hráčov po celom svete.

Na podujatí spoločnosť Blokees tiež zriadila vyhradený výstavný priestor pre výtvory fanúšikov BFC (Blokees Figures Creator). Od polovice roka 2024 spoločnosť Blokees prezentovala práce BFC na významných medzinárodných výstavách vrátane China Toy Expo, Singapore Comic Con, Nuremberg Toy Fair a New York Toy Fair. Cieľom Blokees je zapojiť do iniciatívy BFC (Blokees Figures Creator) fanúšikov z celého sveta s cieľom propagovať nové trendy a inšpirovať používateľov k vyjadreniu svojich myšlienok prostredníctvom sekundárnych výtvorov.

Tento vývoj predstavuje ďalší významný míľnik v globálnom strategickom nasadení spoločnosti Blokees po jej expanzii do juhovýchodnej Ázie, Európy a Severnej Ameriky. V rámci stratégie „všetci ľudia, všetky ceny a globalizácia" bude spoločnosť Blokees naďalej prepájať globálnych hráčov prostredníctvom inovatívnych produktov a komunitnej kultúry, a tým ďalej odovzdávať radosť zo skladania.

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