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Blokees na newyorském veletrhu hraček 2025: světová premiéra nových figurek inspirovaných Mimoni
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News provided by

Blokees

Mar 03, 2025, 10:41 ET

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ŠANGHAJ, 3. března 2025 /PRNewswire/ – Po účasti na mezinárodním veletrhu hraček Spielwarenmesse v Norimberku letos v lednu učinila čínská značka Blokees, specializující se na stavebnicové figurky, další významný krok. V březnu představila své nejnovější produkty na veletrhu hraček Toy Fair New York 2025. Na letošní akci společnost Blokees poprvé celosvětově uvedla první edici série Minion Magic (Kouzlo Mimoňů), inspirovanou populární franšízou Mimoni, a zároveň představila jako novinku druhou edici série Sesame Street Friends Magic (Kouzlo přátel ze Sezamové ulice). Kromě toho Blokees přiláká fanoušky na svůj stánek také dalšími oblíbenými stavebnicovými figurkami založenými na mezinárodně známých značkách, jako jsou Ultraman, Transformers a Hero Infinity.

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image_5032250_18570029

Jedním z vrcholů veletrhu hraček v New Yorku byl nový produkt značky Blokees – Blokees Minions Magical Series: Jelly Factory  (Kouzlo Mimoňů: Továrna na marmeládu). Tato série představuje čtyři ikonické Mimoně – Boba, Otta, Stuarta a Kevina – s exkluzivními doplňky a situacemi, jako je Bob se sklenicí marmelády na hlavě nebo Otto nesoucí ovoce. Produkt věrně ztvárňuje humornou miniaturní Továrnu na marmeládu, která zachycuje zábavu při výrobě marmelády.

Na prosincovém Comic Conu v Singapuru v roce 2024 zaujala společnost Blokees svou sérií Sesame Street Partners Magical Series 01-04 (Kouzlo přátel ze Sezamové ulice 01-04). Na tento úspěch společnost navázala na a veletrhu hraček Toy Fair v New Yorku kde rozšířila rodinu Sezamové ulice o další čtyři oblíbené postavičky: Ernieho, Berta, Oskara a hraběte Von Counta. Kromě toho Blokees na veletrhu představila exkluzivní novinku – chromovaného Bumblebeeho, který vzbudil značnou pozornost díky jedinečné technice galvanického pokovování a propracovaným detailům.

Úspěch společnosti Blokees je výsledkem let cíleného výzkumu a vývoje. Společnost neustále provádí inovace v oblastech herního systému, výrobních technologií a procesů, čímž vytváří jedinečné produktové portfolio s více než 500 patenty. Zároveň Blokees motivuje fanoušky z celého světa, aby se zapojili do její komunity BFC (Blokees Figures Creator), kde mohou vyjádřit svou kreativitu prostřednictvím vlastních výtvorů. S tím, jak její globální expanze zrychluje, se komunita BFC stále více profiluje jako mezinárodní centrum pro tvůrce.

Díky silným kapacitám v oblasti výzkumu a vývoje a inovativní nabídce výrobků realizuje společnost Blokees strategii „univerzálně přitažlivých výrobků, postupně rostoucích cen a celosvětové propagace". Od singapurského Comic Conu přes mezinárodní veletrh hraček Spielwarenmesse až po veletrh hraček v New Yorku společnost Blokees důsledně postupuje na cestě ke své mezinárodní expanzi.

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