Bloom Health Announces New Private Exchange Platform® Solution Offering Two Top Minnesota Health Plans

MINNEAPOLIS, Sept. 30, 2014 /PRNewswire/ -- In a first-of-its-kind arrangement, agents and brokers throughout Minnesota now have access to the state's two top health plans on Bloom Health's Private Exchange Platform® solution. Agents and brokers now can offer employers with more than 50 employees benefits that fit an employee's personal and family needs in an online or licensed telephonic, jargon-free environment. Medica's My Plan by Medica and Blue Cross and Blue Shield of Minnesota's (Blue Cross) Benefits Hub private insurance exchanges are each built on Bloom's proven, secure and cloud-based platform. 

"Blue Cross and Medica are market leaders and are widely recognized for the strength of their brands, reputations and consumer relationships," Bloom Health's chairman and chief executive officer Simeon Schindelman said. "The value the Bloom Private Exchange Platform® brings to agents and brokers directly aligns with the landscape of what their employer clients are looking for. The platform is available now for agents and brokers to bring to their customers. Agents and brokers have discovered this is a great way to attract new customers and retain existing business."

Agents and brokers enjoy many benefits of the Bloom Private Exchange Platform® solution:

• Offering employers choice of health plan on the same leading technology
• Fully-integrated, sophisticated benefits administration capabilities for any size employer
• Contracted medical, dental, vision, life, long- and short-term disability, critical illness, accident and hospital indemnity carriers
• Online or telephonic education and resources that increase consumer knowledge and confidence
• Personalized support and product recommendations that decrease human resources time spent explaining plan options and benefits to employees

This is a particularly meaningful development for agents and brokers serving Minnesota clients. Available immediately, the platform offers speed to market with custom branding options and pre-selected top-tier medical and specialty carriers' products.

"Every aspect of this new private exchange brings each key stakeholder – employers, brokers and agents, and employees – more advantages than available anywhere else," Schindelman added.

Interested agents and brokers should contact their Medica or Blue Cross sales representative, or Bloom Health.

About Bloom Health

Bloom Health is transforming the way employers use the range of workplace benefits to help attract, retain and motivate talent. Founded in 2009, Bloom Health's Private Exchange Platform^® solution brings cost predictability to employers while consumers receive expert guidance to find the benefits options that best meet their unique personal and family needs. Bloom delivers its secure cloud-based solution and personalized support through health plan, employer and agency partners across the United States. Bloom is headquartered in Minneapolis, MN. Visit us at bloomhealth.com.

SOURCE Bloom Health